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Amy is well-versed in creating strong marketing copy and materials, especially for non-profit, travel, real estate and legal clients.
Amy is interested in non-profit management, social justice, politics, literature and interpersonal psychology.
Amy completed a Master's degree in Interdisciplinary Studies with concentrations in Political Science and Psychology. With a focus on interpersonal relationships, psychology education, constitutional law and border issues, Amy amassed knowledge and skills well-suited to non-profit and social justice work.
Amy worked with a number of travel clients, creating benefits-oriented marketing copy for web pages. These pieces included extensive research into international destinations, accurate and up-to-date descriptions of transportation options and dynamic descriptions of vacation packages and services provided by clients. Amy performed competitive market research and analysis to ensure that client's marketing efforts had the best chances for success in an incredibly complex and saturated market.
Amy has more than 10 years of experience writing website content for real estate clients. This work centered around creating dynamic property listings and neighborhood descriptions with a focus on search engine optimization. Amy created blog posts, social media plans and content strategy for clients in over 10 states, with consideration to the unique needs of that particular market and the changing world of real estate. In addition, Amy provided benchmark reporting and ongoing market research and analysis to ensure the clients ability to act responsively to changing competitive market conditions.
Amy wrote relationship advice for a popular advice blog, drawing on personal experience, education and training to address relationship issues including those involving domestic violence and sexual assault. Topics ranged from peer pressure, sexual and domestic violence, relationship advice and grief. With a focus on empathy and a supportive tone, Amy was able to reach thousands of people ranging from teenagers to aging adults to help them deal with some of life's most complex problems.
Amy has created hundreds of pieces of copy for websites and print marketing materials, both for clients and for her own businesses and organizations. These pieces have included product descriptions, marketing content, essays, technical documentation and other content related to sales, marketing and support for a variety of industries.
Amy maintains a personal blog related to her writing career and a relationship advice blog. She's participated as a guest blogger for client websites and has created posts for a local magazine with a national audience.
Amy has written editorial content for newspapers and magazines including pieces about city services, health council services and high-end salon services.
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