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Profile Summary
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Last Login 10/18/2016
Location Simpsonville, SC
Education Bachelors Degree
Status Available
Asset Type
Summary of Experience
As a senior-level communicator for global corporations, Mike has written, edited and managed verbal content for a variety of industries in practically every medium where words appear: websites, white papers, presentations, articles, advertisements, email, conference displays--you name it. His particular strength is B2B marketing communication, speaking to audiences about complex, even dry topics in a way that engages his readers and compels them to action. Mike has been the voice for CEOs, the face for corporations, and the verbal backbone for enterprises seeking to articulate value, inform, and persuade. Mike is also an expert editor, with an eagle eye who quotes chapter and verse from the Chicago Manual of Style to ensure that every message is free of grammatical barriers to clarity.
Mike's specialties are "long-text" projects, where a sustained message articulates a clear problem-solution, benefit focus, or course of action. Mike's talents are ideally employed for brochures, presentations, speeches, articles, and white papers.
Mike loves to write--but you probably assumed that. Away from the keyboard he enjoys playing tennis, building model rockets, and reading. He and his wife Colleen, also a writer, love to travel and dine together, and it's a good weekend when they find a hidden culinary gem.
Bob Jones University English Education, German, Bachelor of Science

Mike was graduated magna cum laude from Bob Jones University. Although trained as an English teacher, Mike spent most of his career working in corporate communications for major global firms. He did, however, clock some classroom time in Germany, where he taught American Conversation in the community college system.

Honors and Awards
Gold Quill; Silver Quills; Palmetto Awards Mike has received numerous communication excellence awards from IABC, the premier association for business communicators, over the past several years. He's been recognized particularly for advertising, communication programs, and communication management.

Association Memberships
International Association of Business Communicators Jun 1997
Mike has been an active member of the International Association of Business Communicators for nearly two decades. He was president of his state chapter in 2003 and was accredited by the organization in 2004.

Certified German Translator American Association of Teachers of German
May 2000
In addition to his mastery of the English language, Mike is also fluent in spoken and written German. He is a sought-after translator and interpreter and runs his own consultancy for German businesses in the United States.

Projects by Industry

Mike was a corporate communications manager for global engineering and construction firms for 11 years, helping professionals articulate their brand value to a variety of industry verticals: automotive, aviation, chemicals, consumer goods, food & beverage, general manufacturing, and infrastructure providers (power, water, telecommunications). If you seek clear, crisp, industry-savvy communication that "sells the invisible," Mike is your experienced resource.

Real Estate

For seven years, Mike worked as the senior communicator for "the world's largest landlord," a global industrial real estate firm with half a billion square feet of logistics and distribution space under roof. Coupled with mixed-use commercial real estate experience, this wealth of real estate knowledge serves clients well who need to articulate the value of buildings and land. Mike is well versed in the business terminology that speaks to clients and brokers in practically any medium.

Projects by Asset Type
Web Page

From local service providers to global enterprises, Mike has created and managed web copy for organizations of all sizes and shapes. He knows how to speak to audiences where they live in SEO language that helps potential clients and customers find what they're looking for. Mike also has led complex processes for identifying target audiences (personas), establishing selling propositions, developing brand strategies, and creating content that makes websites come alive and engage visitors.


Gone are the days of the long-copy marketing vehicle, say the pundits. Not so, says the marketplace, where expertly written, superbly executed brochures still find their way into the hands of premium customers in the market for everything from luxury automobiles to exquisite properties to investment portfolios worth millions of dollars. For long-copy brochures, you need a writer who can produce elegant copy that sells without sounding sales-y. Mike has the finesse and high level of professionalism needed for such pieces. Working closely with graphic design, Mike deftly handles the tone and placement of copy with image to produce the imagination-capturing effect that high-end brochures are designed to achieve.


Who reads ads anymore? We all do, in some form, every day. But as the marketplace crowds and attention spans shrink, the need for breakthrough ad copy that conveys benefit and authenticity is more important than ever. In twenty years of marketing for major corporations, Mike has written and edited scores of ads and campaigns that have appeared online and in print in Forbes, the Wall Street Journal, and numerous trade publications.

Projects By Expertise

While the industry insists on the term copywriter, Mike conceives of himself as a "brandwriter"--someone who verbally articulates and supports your brand with meaningful, impactful content. It's the difference between ordering hocks from your local butcher and ordering the charcuterie plate at your favorite fine dining establishment: meat is still meat, but it's all in the slicing, the preparation, the presentation. Select Mike for your next copywriting assignment, and your readership will sit back and actually savor what they read.

Technical Writer

Complex ideas, no matter how great, can get lost in a verbal tangle if they are not simply and cleanly expressed. This is what Mike does best, and has done for nearly two decades: taking intangible and sometimes arcane, even dry information and turning it into digestible, even delightful prose. In the end, the nontechnical audience making the buying decision must understand and appreciate your product or service. Without oversimplification that devalues the idea, Mike makes sure concepts and selling propositions get a clear, compelling voice.


Do you believe in ghosts? When you need a writer for your white paper or by-lined article, you should. You have the ideas; you know what you want to say; but you need someone to "get inside your brain" and articulate what you're trying to say, clearly, succinctly, and with a style that's all your own. As an expert "articulator," Mike will help you say what you've always wanted to say, the way you want to say it--so that you get published, get read, and get recognized for the thought leadership you deserve. All you need is a little faith--in your ghostwriter.


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