Roberta's professional career as a nonprofit administrator, fundraiser and copywriter spans 20 years. She attained the level of Certified Fund Raising Executive (CFRE). While working for cultural institutions, social service agencies, a high-tech business incubator and a philanthropic foundation, she wrote: grant proposals, annual reports, donor correspondence, annual appeals, newsletters, landing pages, web content, blog posts, data management manuals, reports, white papers, guidelines and marketing collateral. She also conducted highly successful direct-mail campaigns for member and donor acquisition.
The first ebook she authored and self-published is about writing foundation grants. The second ebook she authored and self-published is a compilation of inspirational Native American quotes with a brief history of North American aboriginal people.