Writer #12009
Charlotte, NC
4 Star Rating
3 Love Lists
0 Clients
0 Words
Embarking on a professional path described as anything but linear, LeAndra spent a few years working as a hospice social worker before joining the for-profit business world. When she landed her first job as an associate writer and editor, she spent her days writing a variety of content to meet the needs of clients across a wide array of industries.

The bulk of her work was destined for the web and took on the form of blog posts and informational articles, although she also composed press releases, professional statements, and sales emails. LeAndra has also edited numerous sales proposals and technical resource studies for the wood-to-bioenergy sector. Currently working by day as a marketer, she continues to write blog posts as well as eBooks, landing page copy, calls-to-action, and social media messages.

Regardless of what she writes on any given day, LeAndra tailors her writing style and tone to resonate with the target audience. Not a fan of passive voice, she prefers to write in a clear and concise fashion to communicate a point with minimal fluff. While it is unlikely LeAndra will write the next great American novel, she will craft a killer communication for your business.

Highlights

Last Login
8/19/16
Samples
2

Industry Projects

  • Marketing1
  • Food1
  • Business1

Summary of Industry Experience

Marketing

LeAndra has worked as a marketer for the past three years, first in the forest products industry and then in an agency setting. She has
written several blogs and authored a few white papers and eBooks on various aspects of marketing. Her primary focus is on digital, content, and inbound marketing concepts.

Food

LeAndra enjoys writing about food nearly as much as she loves cooking and baking. She keeps up a personal food blog in her spare time where she writes about recipes, local restaurants, and breweries.

Business

While pursuing a business degree, LeAndra found it interesting that the curriculum included not one, but two, business writing classes. After working in the corporate world and coming across her share of poorly organized, jargon-filled communications, she gets it. In a 24/7 world of information where the buyer is in the driver's seat, businesses that are able to speak their customers' language are simply better positioned for success.

Product Projects

  • Blog Post1

Summary of Product Experience

Blog Post

In an increasingly noisy online environment, a blog needs to be more than words on a page. LeAndra is well-versed in writing informative content readers find valuable and entertaining.

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