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Joe G

Writer #11838






Profile Summary
Star Rating
Completed Orders 0
Revisions/Order N/A
Repeat Clients N/A
Last Login 11/4/2015
Location Ferndale, MI
Education Bachelors Degree
Status Inactive
Industry
Asset Type
Expertise
Experience
Summary of Experience
Armed with degrees both in Marketing and Japanese Language and Literature, Joe approaches writing projects with a sense of creativity and color that sets him apart from his peers. Much of the study of a foreign language -- especially one that is not Germanic or Latin -- involves exploring the nuances of English vocabulary, phrasing, and cadence. This unique perspective aids in delivering copy that is clearer, more descriptive, and thus more engaging.

Professionally, Joe draws from a palette that includes experience writing and editing copy for newsletters, blogs, ads, and social media in multiple industries. Along with teaching him the importance of being concise, this has familiarized him with crucial concepts like developing a strong call to action, targeting an audience, and funneling leads.

With a wealth of industry experience including Public Libraries, Academic Libraries, Music/Entertainment, and Specialty Tea and Coffee, Joe offers a well rounded skill set to meet a variety of needs. He is young, driven, and is not afraid of tight deadlines. Most importantly, he prides himself on consistently delivering quality work.
Specialties
marketing copy, ad copy, newsletters, blogging, menu descriptions, product descriptions, content marketing, Business-to-business marketing
Interests
Music, Keyboards, Guitars, Coffee, Tea, Gaming, Japanese Language, Japanese Literature, Current Events, Art, Illustration, Film
Education
Oakland University Aug 2007 – Oct 2013
Marketing, Japanese Language/Literature, B.S., Marketing , B.A. Japanese Language/Lit.

During his time at Oakland University, Joe was member of Japan club and also maintained an unpaid, full time internship in addition to his part time job. He was invited to join the Golden Key National Honors Society during his time there.


Association Memberships
Golden Key National Honor Society Membership into the Society applies to the top 15% of college and university sophomores, juniors and seniors, based solely on their academic achievements.

Projects by Industry
Education

Joe was responsible for creating material for the purpose of engaging library and B2B contacts on the company blog. This material was meant to enhance the company's position as the leader in the online language learning market by providing fun and informational posts about cultures and customs from other countries.

Food

Restaurants, cafes, and bakeries all have specific needs regarding their coffee. Part of the responsibility of managing these accounts includes providing detailed descriptions of each different single origin bean so that customers can make an educated decision about the coffee they would like to purchase.

Projects by Asset Type
Product Description

Restaurants, cafes, and bakeries all have specific needs regarding their coffee. Part of the responsibility of managing these accounts includes providing detailed descriptions of each different single origin bean so that customers can make an educated decision about the coffee they would like to purchase.

Blog Post

Joe was responsible for creating material for the purpose of engaging library and B2B contacts on the company blog. This material was meant to enhance the company's position as the leader in the online language learning market by providing fun and informational posts about cultures and customs from other countries.

Twitter Post

In the world of independent game developing, sound design and audio work are crucial. Many developers don't have the time or resources to seek out talented composers to provide soundtracks for their game. Twitter provides an avenue to contact these people directly with effective use of hashtags and targeting.

Projects By Expertise
Copywriter

Joe wrote, revised, and approved copy for dozens of online and print advertisements, one page marketing sheets, and web pages for a language learning company in the public library market. As part of driving usage within a library, marketing a resource also consists heavily of increasing awareness among the end user. Since decision makers at libraries and patrons have completely different sets of needs, it is essential for copy to be geared for the correct audience.

Creative Writer

Joe was able to gather information quickly and effectively for the purpose of writing weekly pieces on a company blog that were both engaging and educational for readers. These posts, usually about festivals and significant cultural celebrations around the globe, were meant to reinforce the company's image as a leader in language and culture learning through content marketing.

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