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Paul M

Writer #11811






Profile Contents

Profile Summary
Star Rating
Completed Orders 1
Revisions/Order 0.00
Repeat Clients 0%
Last Login 6/1/2016
Location Asheville, NC
Education Some College
Status Inactive
Industry
Asset Type
Expertise
Experience
Summary of Experience
Paul is a small business owner and freelancer with a friendly, practical approach to understanding your needs, sharing information, and providing useful, pragmatic insight and articles.

He has many years of experience in working with organizations of all sizes with a special interest in freelancing, finance, marketing, project management, content, and business.

His skills and expertise include: project management and support; freelancing and contracting; business communications, writing,​ and editing; small business marketing including content creation and SEO; financial management and cashflow; data analysis and insight; planning and productivity; customer engagement, service, and satisfaction; user experience; reviews and critique of content and websites.

Freelance Writing Experience

- 15 years of experience in business communications, writing, and freelancing.
- Writing for the public, online communities, end users, business stakeholders, and technical audiences.
- Expert at breaking down complex subjects into simple, easy, practical steps that everyone can understand.
- Experienced in subjects including small business, freelancing, content creation, customer satisfaction, project management, productivity, investing, marketing, SEO, finances, and more.
- Skilled at creating images and other media to support content.
- Over 200 published articles.
Specialties
Paul's skills include:

Copywriting
- Content creation – Writing beautiful, compelling content that makes a difference.
- Tutorial and guide creation – Outlines, content, review, collaboration and publication.
- Providing context – Creating media and sharing information to explain key points.
- Simplification – Breaking down subjects and building informative guides and tools.

Management
- Project – Planning, managing, and delivering short and medium-term projects.
- Communications – Planning, creating, managing, and delivering information.

Improvement
- Review, analysis, and critique – Objective review and analysis with constructive feedback.
- Process improvement – Understanding and changing processes to save time and effort.

Research
- Customer experience – Understanding and enhancing the customer perspective.
- Surveys and feedback – Using feedback to identify improvements and share trends.
- Research – Asking questions, gathering information,​ and analyzing data to create insight.
Interests
Paul's interests include:

Communications and content
- Creating beautiful content – Creating unique, meaningful, beautiful content; understanding why and how we make content that matters.
- Communicating effectively – Communications planning and management; using the right channels; understanding your audience; getting people to act.
- Building tutorials, guides, and information – Breaking down complicated subjects; explaining the essentials of a process or approach; making things easy to understand.

Business
- Advice for startups and freelancers – Building trust in a business; running a business; best practice; financial health; calculating rates and costs; pricing work.
- Understanding customers – Customer service; customer experience; feedback and surveys; keeping customers happy.
- Building products – Ideas; problem-solving​; research; validation; building; testing.
- Creating business revenue – Monetization; blogging; consulting; speaking.
- Project management – What it is; what it does; how it works; how you can use it.
- Managing a business – Financial management; accounting; productivity.

Marketing and communities
- Effective Marketing – Pay per click advertising; content marketing; guest blogging; marketing plans; basic SEO; social media.
- Generating value in online communities – Moderation; rules and good behavior; sharing content; giving and getting value.

Personal
- Managing personal finance – Investing; financial management; credit; pay; budgets.
- Personal growth – Understanding success; work–life balance; productivity; building good habits; understanding your priorities and goals; creating positive change.

Other
- Tabletop RPGs and board games, hockey, vegetarianism, British culture, dogs, poetry.
Projects by Industry
Business

Paul is a business owner and freelancer with responsibilities including:

- Editing, development, and consultancy - Working with businesses to edit and develop documents from first draft to final copy; providing advice and consultancy on improving documents.
- Client relationships - Establishing and maintaining strong, trusting relationships with clients; identifying requirements and delivering services.
- Marketing and brand - Developing an online and offline presence, marketing, and offerings to clients.
- Business strategy - Identifying opportunities for growth, strengthening positions in the market, and competing for business.
- Administration and financial control - Business, financial, and process management.
- All aspects of communications management, messaging, support, and consultancy for organisational change.
- Culture improvement activities and employee engagement.
- Communications strategy, management, and training for major IT change programmes and initiatives.?
- Project management.

Finance

Paul has experience in writing on investment and finances, including:

- General investment - Retirement planning, mutual funds, index trackers, and more.
- Portfolio management - Diversifying and balancing a portfolio and balancing risk versus reward.
- The stock market - Various aspects of investing in individual stocks, including quality stocks, growth stocks, income stocks, and undervalued stocks.
- Terminology - Explaining the various terms used when discussing finance and investing.
- Budgeting - The importance of understanding and adhering to a monthly budget.
- Financial planning - Planning for the future and understanding assets and liabilities.
- Credit scores - How the credit scoring system works and how individuals can improve their credit scores.

His articles are designed to be relevant and easily understandable for new and intermediate investors.

Marketing

Paul has experience in marketing, especially content marketing. He is skilled at taking marketing concepts and breaking them down into easily understandable articles that are aimed at people without any marketing experience. He has written on topics including:

- Create great content by thinking about your reader.
- Create a brilliant marketing plan by answering these essential questions.
- How to format your online content to make it easier for people to read.
- Six steps to writing a simple marketing plan.
- Want more traffic for your website? Here are some great tips.
- Best practices for Google AdWords.

Projects by Asset Type
Article

Paul has written and published over 150 articles for blogs, content websites, private clients, and more. He specializes in taking complex subjects and breaking them down for people to understand.

Blog Post

Paul has created posts for blogs across the web. Subjects covered include investment, small business, social media, and more.

Copywriting

Paul is a professional copywriter for individual and business clients with fifteen years of expert writing experience. Copywriting work includes advertising and marketing materials for small businesses, website copy, and creating engaging articles and content that understand the audience and provide strong calls to action.

Projects By Expertise
Copywriter

Professional copywriter for individual and business clients with fifteen years of expert writing experience.

Projects by Writing Style
Conversational

Paul tends to use the "Expert Friend" writing style, breaking down complex subjects into easy steps that anyone can understand. He makes extensive use of second-person (you, your), speaking directly to the reader. He also makes use of bullet points, numbered steps, clear headings, subheadings, emphasis, and formatting ?to present the copy in the best possible way.

Promotional

This writer's promotional expertise is based around clearly showing the benefits of a product or service to a business's customers. It involves writing from the reader's perspective and understanding why particular features, functionality or benefits matter to them. He then expands on this approach in the copy, clearly setting out key points and calls to action to encourage interaction.

Projects by Company Size
Large Business

Paul worked at the AXA Financial Group for over ten years. He had various roles including Communications Management, IT Service Management, and Project Management. His areas of expertise included the creation of websites, training guides, communications plans, messages, stakeholder management, and more.

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