Writer #11721
Pottsville, PA
4 Star Rating
54 Love Lists
87 Clients
202,000 Words
Susan is an experienced writer. Keeping the target audience in mind, she takes any subject matter and writes a creative, clear, thoughtful piece. She has written hundreds of news articles, newsletters, informative letters, blog posts, emails, social media posts, magazine articles, news releases, executive speeches, promotional articles, catalog copy, web site copy, headlines and radio scripts. She researches and writes SEO friendly articles, using the best writing style for the article and audience. She has a "flair" for word combinations that promote and entertain. Whether the article is "short and sweet" or "long and lengthy" Susan's style keeps the reader engaged and interested.

Susan studied at Bowling Green State University in Ohio where she earned her Bachelors Degree Marketing Communications. She's had the opportunity to work in the marketing and public relations departments of some very dynamic companies including a nationally recognized direct sales company, a trade show/association management company, a fragrance manufacturer a a gift and home accent distributor and most recently a non profit art center. She has also worked as a free lance writer and completed assignments for a variety of topics ranging from resumes to research. from fashion to friendships.

Specialities

Idea generation
copywriting
promotional copy
headline generation
new product announcements
how to articles
blog posts
news releases
cover letters
product description
direct mail campaigns
web copy
editing/proofreading
feature articles
radio scripts

Highlights

Endorsements
5
Orders
266
Last Login
12/2/16
Samples
10

Susan W's Home Living Industry Experience

110 Projects Completed

Susan is very comfortable writing about home living. She writes daily for a national wholesale company that supplies gifts, fragrance and home accents to consumers and retailers. Her home living work includes feature articles, new product introductions, headlines, news releases, blogs, social media posts and how to guides for both consumers and retailers. She specializes in taking something ordinary and offering the "1,2,3's of transforming it into something fresh and new. She frequently incorporates product knowledge into her writing to subtly sell the products while entertaining the reader. She takes special attention to write clear, to the point headlines and thoughtful body copy to capture the readers attention directing them to the website for additional information. She also researches and follows industry trends to incorporate them into her work.

Industry Projects

  • Home Living100+
  • Marketing50+
  • Garden50+
  • Travel20+
  • Fashion0

Summary of Industry Experience

Home Living

Susan is very comfortable writing about home living. She writes daily for a national wholesale company that supplies gifts, fragrance and home accents to consumers and retailers. Her home living work includes feature articles, new product introductions, headlines, news releases, blogs, social media posts and how to guides for both consumers and retailers. She specializes in taking something ordinary and offering the "1,2,3's of transforming it into something fresh and new. She frequently incorporates product knowledge into her writing to subtly sell the products while entertaining the reader. She takes special attention to write clear, to the point headlines and thoughtful body copy to capture the readers attention directing them to the website for additional information. She also researches and follows industry trends to incorporate them into her work.

Marketing

Susan a variety of marketing articles to help her reader enhance their businesses. She supports her articles with proven examples and quotes from experts when needed. Her most recent articles offer gift store owners and retailers tips to improve their sales and customer service. She knows how to pin point her audience and use verbiage that is relatable yet conversational. Whether it is a news article, press release, blog post or lengthy report she will offer expert content. She has also written for the direct sales industry, trade show industry, candle and fragrance industry and gift and home accent industry.

Garden

Home and Garden are two very familiar places in Susan's life. When she isn't writing a blog post or feature story about them, she enjoys visiting gardens and exploring garden centers to find ideas for future content. She has experience writing about garden trends and finding ways to bring the inside out and the outside in. Her easy to follow, "how to" style is a favorite among her clients. While she claims to not have a green thumb, she appreciates those who do and is better at writing about the garden than growing one.

Travel

Susan loves to travel. She especially loves to write about travel. Different parts of the world and special destinations within the United States interest her. She has traveled to many different areas of the country and records her journeys through blogging and photography. She realizes there are so many beautiful, exciting places to see and not enough time to travel to them so she explores through books, catalogs and other literature. She also realizes there is beauty in her own back yard and finds that traveling to a local waterfall, taking a nature walk or hiking up a Pennsylvania mountain is just as satisfying as traveling across the country.

Fashion

Susan enjoys everything fashion and keeps up with the latest trends in the industry. She also enjoys sharing these trends through how to and informative articles that helps the fashionista and busy woman get out the door looking and feeling her best. She has a writing flair that not only offers advice and tips but keeps the reader entertained while learning something new and helpful.

Product Projects

  • Blog Post100+
  • Article100+
  • Web Page8
  • Newsletter Content2

Summary of Product Experience

Blog Post

Susan ghost writes various blogs that focus on home living and decorating. She also writes a business blog that helps retailers strengthening their business and one for a nonprofit art center. She enjoys creating conversational blogs that entertain, inform and generate action. She researches her content and is mindful of the audience and the client's requests.

Article

Susan is a seasoned, versatile writer who can cover a variety of topics, including health, home, family, arts and entertainment, business and trends. She is familiar with many industries and enjoys creating articles that meet the client's needs.

As a freelance writer, she has written hundreds of articles and blog posts for clients, covering topics as diverse as improving customer service to how to create a terrarium. She does extensive research and writes concise, SEO-friendly articles written to engage and entertain the reader.

Web Page

Susan has written engaging copy for a variety of web sites, including e commerce sites. She uses a professional, conversational tone in her product descriptions offering a variety of reasons why the products and/or services would add value to the customers' lives. She understands the importance of SEO content and subtly incorporates key words into her pieces. She researches each client's mission statement, products and target audience to make every article, "About Us", new product introduction or other web information maintains a tone the client has established.

Newsletter Content

Susan has written articles for many different professional newsletters in many different industries. She also has experience as a newsletter editor with experience in all levels of production including layout, design, article selection, copy writing, etc.

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