Summary of Experience
Daniel L. has always known he was a writer.
His first professional writing experience was part of his work as a business analyst and project manager for BizTech Solutions, Inc, Piscataway, NJ (BTS). He was responsible for drafting statements of work, proposals, and other documents for projects. This work was fast-paced, as BTS were competing for projects with competitors at all times. During one of the projects, Daniel was tasked with providing a user manual for a large software application that a client company had developed. BTS had been called in because the project was in deep trouble, with unhappy users, developers, and managers. One of the key problems for the users was the lack of a manual, so BTS agreed to provide it as one of the deliverables for the project. The application was an educational testing package which included modules for creating and publishing school tests, then importing the results via scanners, collating, and reporting them to teachers and administrators. All parties involved were very happy with the end result, which required Daniel to learn--very quickly--about statistics, testing practices, and school policies.
Daniel has worked as an independent consultant since 2009, and he writes reports and analyses for his clients. He has worked with many small businesses in strategy, social media marketing, SEO, and branding.
Daniel has been blogging on and off since 2009. He uses the blog to try out ideas, comment on current events, and review books, music, and movies. He also writes content for several other websites.
Since 2011, he has written a bi-monthly Social Media Roundup column for Franchise Update, an online newsletter. The five hundred word column is a collection of links to interesting and relevant posts and news stories about social media and the web, together with short comments on them. Daniel needs to curate material that will be of interest to the particular audience (mainly franchise owners), and attempt to keep a light touch, frequently highlighting something humorous. Each column typically gets over 1300 hits, and numerous shares.
Also since 2011, he has been the editor and writer of the News From InCommN, a weekly email newsletter published by InCommN, LLC a business development consultancy that he's a partner in. It consists of a business calendar for the next week in Western Massachusetts' Pioneer Valley, highlighting events that will be of interest to business people and entrepreneurs in the region. He also collect links to posts and stories from the internet, focusing on entrepreneurship, economic development, technology, and science. The newsletter has over 400 regular readers, and is constantly growing.