Understanding that the role of a white paper lies between being a magazine article and company brochure requires a writer to demonstrate knowledge of the subject matter and the ability to keep it “light”. Having written several white papers for academic and corporate use, Jeff understands the balance that needs to exist between readability and in-depth information. His favorite part about the white paper creation process is the research phase. All of his projects are thoroughly researched and documented—he has been trained in the APA citation format—using multiple, reputable sources. His creative approach and casual writing style make his white papers informative, yet easy to read.