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Kristin H

Writer #11453

Profile Contents

Profile Summary
Star Rating
Completed Orders 0
Revisions/Order N/A
Repeat Clients N/A
Last Login 4/22/2015
Location Minneapolis, MN
Education Bachelors Degree
Status Inactive
Asset Type
Summary of Experience
Kristin's experience has largely revolved around content strategy and development for marketing and news programs. In order to be successful, she's relied on enticing communication and an appetite for development. Currently, the majority of her responsibility involves crafting a wide range of content to position her company in the marketplace, pique interest with prospects and drive results for the account development and sales teams.

Kristin is a self-starting, marketing communications professional with skills in: business strategy, campaign management, content marketing, research, article and report writing, web copy, news writing and reporting, blogging, headlines and titles, social media marketing, email marketing, public relations, press releases, event planning, video production and radio production.

Developing experience includes: copy editing and proofing, SEO, media buying, lead generation, marketing analytics and design.

Her passion is engagement via all mediums. Her mission is to connect audiences with amazing, timely and relevant experiences that facilitate solutions.

She is a perceptive, driven innovator with an appetite for learning and collaboration. She is constructively discontent as she seeks to enhance her skills and expertise.
Content marketing • News writing • Social media marketing • Blogging
• Campaign management • Editorial calendars • Marketing strategy • Email marketing • Web writing • Copy editing
• Fitness and exercise
• Health and wellness
• Nutrition and balance
• Proactive care and disease prevention
• Rest, relaxation and sustainable living
• Betterment of the human condition
• Travel
• Sushi (and other delicacies but most especially sushi)
• Reading (everything I can get my hands on)
• Spending time in nature (especially on Minnesota lakes)
• Photography
• Script and screen writing
• Comedy acts, plays and movies
• Music
• Art
• Fashion
Projects by Industry

Kristin has experience understanding clients, along with market and channel insights, in order to create marketing content. A look at the breadth of content she's produced includes: website, email campaigns, blog posts, articles, best practice briefs, client case studies and social media. She's helped to established and developed a solid branding message, complete with SEO, and reflect it across company marketing materials. She's identified and developed targeted email campaigns and content for sales and marketing teams. She's cultivated relationships with industry influencers and clients along with interviewing clients for articles and case studies. She enjoys writing and editing copy that positions the company in the marketplace along with develop and executing the corporate blog and editorial calendar. Creating, managing and growing a business' presence across social media channels, including: blogs, Twitter, LinkedIn and Facebook is also part of her background.

Projects by Asset Type
Web Page

Kristin contributed nearly all content for a new corporate website. She crafted copy for all web pages, content downloads and the blog. She incorporate SEO strategies to influence website rankings in major search engines, including Google, Yahoo! and Bing.

Projects By Expertise

Before moving into marketing, Kristin worked as a reporter and multimedia journalist for a mid-industry television news station for years. She created news content for multiple television productions. Strategized and researched compelling content for her audience. She cultivated relationships and conducted numerous on-site interviews daily. She sustained content creation and live reporting on breaking news, features and newsworthy events. She supported the overall brand image and voice of the station. Collaborating with an expert news team and the public, she developed content for and contributed to multiple platforms, including the web and social media.
She developed a dialogue with her audience, friends and followers by engaging via personal social media sites and the company site. She was abel to optimize results with the flexibility to operate independently and as a team. At times, she collaborated with highly talented photojournalists to craft the most creative, compelling content. Other times she performed as a one-person news crew: acting as the photojournalist, information gatherer, content creator and live reporter.


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