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Mike W

Writer #11376






Profile Summary
Star Rating
Completed Orders 0
Revisions/Order N/A
Repeat Clients N/A
Last Login 8/7/2015
Location Minneapolis, MN
Education College Diploma
Status Inactive
Industry
Asset Type
Expertise
Experience
Summary of Experience
Ever since losing a spelling bee in the 3rd grade, Mike has dedicated himself to perfecting his writing. It's a work in progress. When he's not working on his craft, you can find him at some hole-in-the-wall restaurant, playing video games, or battling his dangerous addiction for Peanut Butter M&Ms.

Since 2008, Mike has been helping clients from a variety of industries create branded communications that reach audiences across multiple platforms and channels. Mike has helped nationally recognized Healthcare and Technology brands market new products and services, up-and-coming Restaurants reach new audiences, family-owned Construction companies promote their work, and independent Video Game developers craft engaging narratives for their games.

From clean and professional to cheeky and playful, Mike is comfortable writing in different voices and tones to help create content that is unique, engaging, and powerful.
Specialties
Food & Beverage, Sports, Gaming, Technology, Fiction & Creative Writing
Interests
Food & Beverage, Sports, Gaming, Technology, Fiction & Creative Writing
Education
University of Minnesota Sep 2004 – May 2009
Communications, B.A.

Mike attended the University of Minnesota, where he quickly learned that writing papers at 3a.m was not good for his stress/sanity, but often pushed him to produce some of his best work.


Projects by Industry
Food

Mike has created marketing content for a variety of independent restaurants and restaurant groups. Covering a range of cuisines and atmospheres, Mike has helped to provide engaging content for websites, social media channels, print materials, email campaigns, and TV commercials.

Software

Working for companies on the cutting edge of technology, like United HealthGroup and Siteimprove, Mike has gained a deep understanding of the systems that power some of today's most successful products, websites, and apps.

Marketing

The marketing writer's job is equal parts consultant and salesperson. Mike has helped dozens of clients find the right solutions and the right message for their goals. Understanding what consumers expect, and how they interpret marketing communications, is crucial to producing a message that will resonate and entice them to take action.

Projects by SEO Skill
SEO Keyword Requirements

Mike has helped clients from a variety of industries (from restaurants to software) craft web content that is optimized for online searches through keyword analysis, market competition, and unique brand selling points.

Projects by Asset Type
Copywriting

Different brand materials serve different purposes. Some serve to sell your services and expertise, others seek to provide consumers with answers to questions, while others exist simply to provide information. Mike understands the differences between webpages and print ads, blog posts and billboards, the audiences who will be viewing them, and the approach needed to convey the right message for each of them.

Blog Post

Succinct, but useful. Detailed, but engaging. Timely, but methodical. Blog posts are essential pieces to any marketing strategy. They allow you to easily engage your audience in real-time conversations, and provide information on the topics they find most valuable. Mike understands how to balance content that is engaging and entertaining, with content that is well-researched and insightful.

Web Page

Announcing new products, launching new restaurants, providing event information, and introducing new apps. These are just a few of the messages for which Mike has created branded webpage content.

Projects By Expertise
Copywriter

Different brand materials serve different purposes. Some serve to sell your services and expertise, others seek to provide consumers with answers to questions, while others exist simply to provide information. Mike understands the differences between webpages and print ads, blog posts and billboards, the audiences who will be viewing them, and the approach needed to convey the right message for each of them.

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