Your website is your virtual business card. Every home page, landing page, and FAQ page relies heavily on engaging and relevant content to boost SEO rankings and drive traffic. As Director of Client Services for a major Los Angeles-based media firm, Matt works with webmasters and marketing executives around the globe to provide authoritative web content that successfully achieves consistent and powerful results.
The proper selection and placement of optimum keywords is a consistently debated and continuously changing area of SEO. Before the Google Hummingbird update of 2013, millions of webmasters were utilizing a sort of Black Hat technique called "keyword stuffing" to gain favor with the search engines. Today, those practices will get your site penalized by Google, Yahoo, and Bing so fast that it will make your head spin! Matt knows â€śhowâ€ť and â€śwhereâ€ť to place optimized keywords to fit the unique objectives of your website.
Matt has extensive expertise in the following areas of web content design:
â€˘About us pages
â€˘Our story pages
â€˘Mission statement pages
â€˘Contact us pages
â€˘SEO: Headlines that POP (AND RANK!)
â€˘SEO: Short and Long-tail Keywords
â€˘SEO: Backlinking practices to establish Authority and Relevance
â€˘SEO: Meta tags and titles
â€˘SEO: LOCAL vs. GLOBAL SEO