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Profile Summary
Star Rating
Completed Orders 109
Revisions/Order 0.13
Repeat Clients 79%
Last Login 10/19/2016
Location Cazenovia, NY
Education Masters Degree
Status Available
Blog Post1
Asset Type
Summary of Experience
Jessica holds a Bachelor of Arts degree in English from the University of Rochester, and a Masters of Arts degree in Advertising from the S.I. Newhouse School of Public Communications at Syracuse University.

She has over ten years of experience in writing, communications, marketing, and advertising. For the past five years, she has worked for a benefits administration company and has gained experience in writing on topics focusing on the health care and employee benefits industries. She has also worked for two years to manage the marketing and communications needs for a regional non-profit pet therapy organization.

In both roles, Jessica's strategic communications include brand development, authored articles for industry publications, blogging, collateral and white paper development, newsletter development, public relations outreach and press release development, writing SEO-optimized website copy, developing webinar presentations, managing social media sites, and crafting formal responses to sales proposals.
Jessica's primary focus is on developing marketing materials and written elements that build brands, create loyal fans and customers, and generate qualified sales leads. Her specialties include:

Education articles
Technical writing
Health and wellness articles
Women's interests
Women's health
Wedding and event planning
Travel articles
Brand development
Public relations
SEO-optimized website copy
Social media strategy
Jessica's personal interests include, running and fitness, cooking and baking, green technology and sustainable solutions, travel, pet therapy, pop culture, movies and entertainment, literary and narrative fiction, and fashion.
S.I. Newhouse School of Public Communications, Syracuse University Jul 2004 – Jul 2005
Advertising, Masters of Arts, Advertising

Jessica received her Masters of Arts degree in Advertising from the S.I. Newhouse School of Public Communications at Syracuse University.

University of Rochester Aug 2001 – May 2004
English, Spanish, Marketing, Bachelor of Arts, English

Jessica received her Bachelor of Arts degree, with a focus on English, from the University of Rochester. Jessica completed her coursework and graduated in three years.

Honors and Awards
Flo Peters Memorial Award Nov 2014
Jessica received the 2014 Flo Peters Memorial Award from PAWS of CNY, Inc. The award is given to a volunteer that demonstrates outstanding service to the therapy pet organization throughout the year.

Creative Spark Award May 2008
Jessica was a 2008 finalist for the Creative Spark Award, given for outstanding account management from the Syracuse Ad Club.

Association Memberships
PAWS of CNY, Inc. Nov 2010
Jessica is the current President of PAWS of CNY, Inc. a regional pet therapy organization based in Syracuse, NY.

Projects by Industry

Jessica has written hundreds of articles, blogs, white papers and collateral pieces on topics ranging from health and wellness, women's health, substance abuse, pet therapy, the health benefits of "green"living, and navigating the health care industry.


Jessica has worked for over five years in the health benefits administration industry. She received her New York State Insurance Agent license in life, accident, and health, and has written dozens of articles, white papers, and presentations regarding employer and individual strategies for navigating the health benefits and insurance industry. Jessica's insurance expertise includes an understanding of medical benefit administration for the correctional health care industry, a topic on which she has written a dozen communication pieces. From an employer perspective, Jessica has written a variety of articles regarding employee benefit trends and Affordable Care Act (ACA) reform. From an enrollee perspective, Jessica has developed open enrollment materials, employee newsletters, and tips for understanding and utilizing your benefits. She has also developed SEO-optimized content on the topics of self-funding vs. fully-insured health benefits, the importance of renters' insurance, and even content advising independent insurance agencies how to advertise their business.


Jessica worked in the advertising industry for over five years after receiving her Masters in Advertising from the S.I. Newhouse School of Public Communications. She has assisted with the marketing and advertising for a national life coaching website, a regional non-profit therapy dog organization, and a regional pet behavior and training organization. Jessica's expertise in brand development includes developing a brand voice, tone, key messaging, and value proposition.


Developing informational and educational articles for a military school, and a military school informational website. Articles focus on answering the types of questions parents and families face in order to make a decision regarding the proper educational plan for their sons, as well as descriptive details regarding military schools across the country.


Jessica has assisted a wedding industry professional manage her public relations strategy, social media efforts, and currently writes SEO-optimized blogs to drive website traffic and sales.

Non Profit

As a president of a regional non-profit, Jessica manages the online presence, public relations strategy, advertising, social media presence, and content marketing needs for a pet therapy non-profit organization.

Projects by Asset Type

Ghost authored, and authored articles on the Affordable Care Act and its impact on employers in local business journal.

Published two articles on employee benefit trends in Health Insurance Underwriters Magazine (January 2015 issue)

Blog Post

(40) Blog posts on employer benefit trends, and the affordable care act regulations.

(24) Blog posts on women's health issues

(15) Blog posts on mental health and substance abuse education

(12) Blog posts on substance abuse issues

(15) Blog posts on marketing best practices, including content on such subjects as affiliate marketing, website development, mobile strategy, and small business marketing tips.

(1) Blog post recommending five jewelry ideas to give to your loved one for Valentine's Day

(2) Blog posts on the topic of wedding planning

(10) Blogs on the topic of local government digital strategy and website development


Copywriting for advertisements, sell sheets, requests for proposal (RFP), market research presentations and authored articles. All work completed for the employee benefits industry for a variety of audiences including brokers, sales prospects, clients, and plan members.

Email Copy

Email copy development for lead nurturing e-marketing campaign for the employee benefits industry.

Facebook Post

Corporate Facebook page management, capturing organizational and employee news, awards, accomplishments, and community outreach initiatives.


Finalist presentations for formal new business proposals, sales presentations, and annual client review summaries

Press Release

Press releases announcing corporate initiatives, personnel new hires and promotions, and community outreach events.

Twitter Post

Posting tweets daily as part of a corporate social media strategy. Tweets range from industry news, to corporate news, to blog post announcements, to employee news and community outreach events. Utilizing hashtags, re-tweets, and trending topics.


Webinar development for the employee benefits and correctional health care industries. Topics range from compliance news, to strategic plan trends and recommendations, to sales presentations.

White Paper

Strategic white papers on topics impacting the employee benefits and correctional health care industries.


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