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Kim N (#10898)

Profile Contents

Kim N - Business Writer

Star Rating 4 Stars
Last Login 4/12/2016
Location San Anselmo, CA
Education Masters Degree

Summary of Business Experience

The hook, "Get Plants, Not More Filing Cabinets" breaks through the banality of the reader's task (find and hire a file storage company) by stepping into the reader's shoes in a very particular way, and even pokes fun at the company for being passionate about storage solutions. (Thankfully, the client wasn't the least bit insulted.) As expected, competitors fail to make this kind of personalized impact by focusing solely on service and obvious benefits. SEO-optimized.