Kim is a strategic copywriter who specializes in crisp, compelling copy that's reader-centric, actionable, SEO-optimized and on-brand.
Using the principles of consumer psychology combined with 15 years of marketing experience, Kim writes to inspire curiosity, desire and trust. Kim's style can be summed up as "delightfully persuasive."
When taking on a new assignment, Kim quickly grasps who the reader is, what their needs are, and how best to appeal to both. She digs for consumer insights and side benefits of the product or service, then crafts copy that connects with readers in a natural and meaningful way.
Kim is insistent on correct punctuation, grammar and sentence structure.
What does Kim bring to the table? All the standards -- relevant degree, industry experience, killer attention to detail and an up-to-date portfolio -- plus:
-- Project management experience. She knows deadlines, details, budgets, and how to prioritize.
-- A strong aesthetic sense. She's been a print & web designer, too.
-- Marketing DNA. She'll explain why differentiation is mightier than the old "crush the competition" approach.
-- Flexibility. She's great with revision requests and is able to take direction.
-- Desire. For getting it right. For making an impact. For breaking the rules to demonstrate conviction.
-- Real world experience. She's hustled in corporate, nonprofit, and small business life and made a living in publishing, education, media, health, retail and hospitality. Kim has a library of knowledge on hand for just about every industry.
-- Virginity. On the other hand, Kim greets every new project as an exciting endeavor full of possibilities. She plays with contrasting ideas and word combinations to coax fresh, stimulating ideas into existence.
Kim is the lead producer for a San Francisco Bay Area advertising & design firm where she wears many hats -- including copywriter, branding specialist and digital campaign strategist. She is conversant in digital marketing (conversion funnels, buying stages, cross-channel marketing and SEO best practices) and has loads of passion for her craft.