The writer currently works as a digital editor for a marketing company serving auto dealerships. The 2016 models are out or coming between now and the end of the year. Days are spent explaining to writers about original content in the format desired by the employers and clients while staying compliant. The job is to keep the writing enthusiastic and within the rules and regulations of federal and state laws. Writers are not aware of all of the legal issues circling the work, but as that is the editor's job and is done by instructions, and examples. Often instructions are revised based on the level of difficulty by the writers to complete a project.
It's not as easy as some might think it is to write about cars. While we all drive them, there is a finesse to getting a reader excited about a car's performance and features.