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Profile Summary
Star Rating
Completed Orders 12
Revisions/Order 0.00
Repeat Clients 25%
Last Login 10/27/2015
Location Blairsville, PA
Education Masters Degree
Status Inactive
Industry
Asset Type
Expertise
Experience
Summary of Experience
Ellen is a creative professional with a variety of industry experience. Before launching her freelance career as a writer and photographer, she marketed the county as an economic development specialist on a public/private partnership team. She has hands-on experience with website layouts, content writing, marketing materials, instructional job aids, and customer service. She currently blogs on photography and marketing topics.
Specialties
Ellen's writing specialties are in-depth articles, press releases, blog posts, newsletters, and how-to's.
Interests
Professionally, Ellen is interested in small business development and equine business marketing. Personally, Ellen likes photography, hiking and cycling, passive solar technologies, and herbal medicine.
Education
Indiana University of Pennsylvania Jul 2009 – Dec 2010
English Literature and Composition, Master of Arts

Ellen earned her Master of Arts as a generalist, which means she has balanced experience in teaching, writing, and literature. Coursework included Teaching Writing, American English Grammar, Language and Cognition, and Research on the Teaching of Literacy and Literature.


Projects by Industry
Government

Ellen was the marketing lead for Indiana County in western Pennsylvania for over a year. During her time there, she:

* represented the Indiana County Center for Economics Operations economic development group at tradeshows and conferences
* participated in conversations with community and business groups on issues of local and regional importance
* wrote and designed the content layout for the county's new economic development website
* reported on website statistics at board meetings with county commissioners
* led weekly marketing meetings with staff and guests
* produced county marketing collateral materials
* collaborated on the design of a 10-foot tradeshow kit and supplementary materials

She also attended economic development certification courses and met with other professionals to strategize business and economic development for the county and the region.

Marketing

Ellen's marketing experience comes from creating promotional materials for Indiana County in western Pennsylvania and promotional work for her own freelance projects.

* For the county, she designed the layout and produced content for a new economic development website to give the public/private partnership a cohesive marketing identity. The five affiliate members of the partnership needed equal representation in text and graphics. Major elements of the county's profile, including demographics, industry breakdowns, school systems, history, and live and visit information also needed content. The final site had 27 landing pages, 10 secondary pages, a real estate site selection tool, a media center, and photo and video galleries.
* She also designed and wrote informational trifolds and brochures, created print ads, wrote press releases, and launched the county's first newsletter on economic development.
* She wrote and produced the county's 2013 fourth-quarter newsletter as a freelancer.
* For her own marketing, she chose, built, and created content for a WordPress website, writing text, taking/selecting photos, and blogging on marketing, print advertising, photography, and equine activities.
* She researched and created a media kit with competitive pricing and persuasive language for an annual resource guide.
* She researched and wrote a 4,000 word history and company narrative for a local process improvement organization as a freelancer (NDA prevents naming).

Bio/Pharm

Ellen worked for 7 months as a clean room technician on the packaging and assembly of drug trial products, including bottling, labeling, and blister packing, at Fisher Clinical Services in Allentown, Pa. She then joined a Client Services team for two years at Fisher that managed the packaging projects for specific customers. While on the team, Ellen:

* revised existing and generated new client-specific operating procedures
* formatted existing and created new instructional job aids
* produced both weekly and quarterly meeting minutes/agendas for the team
* formatted and maintained over 80 pages of client-specific text and graphics for clarity and conformity
* acted as internal and external liaison
* executed project management tasks
* practiced process improvement techniques
* provided support to the clinical packaging project management team

Projects by SEO Skill
SEO Keyword Requirements

Ellen created content for Indiana County's economic development website with SEO keywords in mind. The desired keywords were incorporated organically into the text of over 40 webpages without specific requirements for repetition. Ellen also writes content for her own material in a way that uses keywords naturally.

As an independent contractor who writes for customers via the outsourced content marketplace, however, Ellen has supplied content with required numbers of keyword use within the text.

Title/Meta Descriptions

Whenever possible Ellen included SEO information when she uploaded content for Indiana County's economic development website. This included titles, alt-tags, and meta descriptions on over 40 pages of text and photos to increase the website's visibility. Ellen frequently designed the first sentence of the page to encourage readers to stay on the page and then used that sentence as the meta description. Ellen's work on the website ended before she could build specific titles for each page beyond the organization's name.

Ellen also includes title and meta descriptions in her own website material.

Link Building

Ellen built links wherever possible as she uploaded content for Indiana County's economic development website. She created links on individual pages (including section links and "back to top" links), built links among material on all the pages of the site to increase navigability, and included links off-site to other appropriate sources that supported the website's objective as a "one-stop shop." Ellen uses the same link-building techniques in her own material wherever possible.

Links are incorporated into sentences naturally and include a "tool tip" name when the cursor hovers over them.

Projects By Expertise
Copywriter

Ellen wrote factual and promotional material for various marketing projects for Indiana County and her own projects, such as:

* brochures, flyers, and Power Point presentations
* website content for over 40 "About Us" and other landing pages
* original news and thought-leadership pieces in two economic development newsletters
* editorial submissions, such as print ads and advertorials
* publishing media kit copy
* blog posts on marketing, print advertising, and professional photography

Ellen is also an independent contractor who writes content for customers via the outsourced content marketplace.

Projects by Writing Style
Authoritative

Most of Ellen's work on the Indiana County economic development website required a more formal and authoritative tone than the marketing collateral materials. The website needed to be written in a clear and factual style that positioned the county's leadership as knowledgeable experts. Performing graduate-level research, analysis, and composition was excellent preparation for this type of writing.

Conversational

Ellen wrote marketing material for Indiana County that had to be accurate but also accessible for all levels of readers, inside and outside the county. Brochures and flyers especially benefitted from this style. Ellen also uses a conversational style in most of her own blog articles, because it's more enjoyable reading for online visitors than walls of dense text.

Journalistic

During her time marketing Indiana County, Ellen wrote short pieces for local and regional publication, including county updates and advertorial type of submissions. She also wrote press releases for local distribution about news and progress of the county's economic development. This work adhered to Associated Press guidelines and best practices for journalistic work.

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