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Profile Summary
Star Rating
Completed Orders 2
Revisions/Order 1.00
Repeat Clients 100%
Last Login 9/26/2016
Location Eagle, ID
Education Masters Degree
Status Available
Industry
Asset Type
Expertise
Experience
Summary of Experience
Kyle has experience writing and editing in virtually every medium - web content, targeted email, direct mail, brochures, collateral, print, catalogs, radio/TV, video scripts, news releases, articles, and more.

In addition to freelancing in a virtual environment for agencies and corporations, Kyle has worked as a Marketing Manager, Creative Director, Senior Copywriter,and Marcom Writer. His clients include corporate entities and ad agencies nationwide, in industries as diverse as data storage and analytics, real estate, gaming, hospitality, healthcare, real estate, and food.

Kyle's clients appreciate his ability to do great work on time and within budget and find working with him a pleasure - which is why he has 20+ recommendations on his LinkedIn page.
Specialties
Kyle's experience includes web content, targeted email, direct mail, collateral, print, radio/TV, video scripting, white papers, news releases, proposals, and articles.
Interests
Interests include fly fishing, camping, hiking, fly tying, reloading, Scouting, reading, and model building.
Education
University of Montana Journalism, Master of Arts

Kyle's training at UM gave him discipline as a creative and concise writer. He has a healthy respect for deadlines and budgets as well.


Projects by Industry
Agriculture

Living in the Potato Capitol of the Free World for over two decades, one naturally gets to work with various agricultural companies - around here, most notably Simplot.

Auto

As the Marketing Coordinator for Rocky Mountain Motorworks, Kyle gained a working knowledge of the automotive and parts business. Since then he has written and produced marketing materials for several auto dealerships in Las Vegas, including radio/TV and print. Samples available upon request.

Business

Kyle has written and edited web pages, email campaigns, postcards, and everything in between for a wide variety of businesses.

Construction

Kyle has worked closely with numerous real estate developers and builders in the Las Vegas market, doing everything from naming subdivisions to brochures, web content, and print ads and media spots.

Consumer Goods

Kyle has written for consumer goods manufacturers, from computers to frozen yogurt to kayaks. In addition to the sample here, he has written several catalogs involving upscale food items, brand-specific automotive accessories, and gifts.

Education

Kyle wrote and edited online curriculum for PCS Edventures, as well as performing a wide variety of marketing functions. This pioneering project offered students hands-on projects in subjects from environmental science to architecture designed to enrich their academic experience and add depth to their understanding.

Entertainment

Kyle has worked with entertainment and gaming entities in Las Vegas, producing everything from news releases to website content and radio/TV. He has done extensive work in the area of hospitality as well as gaming for major resorts. The sample here is a news release for a charity event at the London Playboy Club.

Food

Kyle has written content for several food industry entities, including the"Simplot From the West" Catalog.

Gaming

As Writer/Producer for DRGM Las Vegas, Kyle worked with leading gaming and hospitality entities, producing everything from ceiling danglers to web content to direct mail and print. As a freelancer, Kyle continued to serve many of these gaming and hospitality establishments.

High Tech

Kyle has written and edited a variety of projects including web content, targeted email campaigns, white papers, ads and more for clients including Teradata, HP, IBM, Covad, and Novell.

Hobby

Kyle's diverse hobbies run the gamut from fly tying to building aircraft models to guitar to reloading to racing vintage HO scale slot cars.

Hospitality

As Writer/Producer for DRGM Las Vegas and later as a freelancer, Kyle developed marketing materials for many leading hospitality corporations, including Hyatt, Lake Las Vegas, and more. Samples available upon request.

Humor

Kyle's philosophy of radio/TV script writing dictates that if you can make 'em laugh, you can make 'em buy. Several of his radio spots have won awards in this category and it's one of his favorite types of projects.

Kids/Family

As the Public Relations Chair for the local Boy Scout Troop, Kyle regularly writes pro bono articles for local publications on Scout activities, including service projects and Scouting for Food. This year marks his eleventh year of volunteering for Scouting for Food.

Legal

During the five years at Shepherd's/McGraw-Hill, Kyle opened in excess of 400 direct mail jobs and wrote dozens of annual specialty catalogs. He has since freelanced with LexisNexis on many projects.

Marketing

In addition to writing and editing content, Kyle has assisted in the creative process for hundreds of marketing efforts - both for corporate entities and ad agencies nationwide.

Medical

Kyle often writes and edits annual reports and RFPs for several clients in the healthcare industry. The sample here is an article about a fertility clinic. Kyle has also worked on annual reports, proposals, and other assignments for several ambulance companies.

Music

Kyle has played music in one form or another since he was four years old. Instruments include guitar, bass, and viola. He has performed in numerous bands ranging from folk duos to praise bands to full-blown rock groups.

Non Profit

Kyle regularly contributes articles in support of the local Boy Scout Troop to local publications. In addition, he has done actual paying jobs for non-profit entities in Las Vegas and California.

Outdoor/Recreation

As a lifelong fisherman, hunter, Boy Scout leader, and all-around outdoor enthusiast, Kyle has written marketing content for guide services and other outdoor-related entities. His knowledge in this area is significant.

Publishing

Kyle worked for Shepard's/McGraw-Hill for many years, the leader in the legal publishing industry. He opened 400+ direct mail jobs and several specialty catalogs during his tenure, many of which won awards.

Real Estate

Kyle has contributed his talents to projects for real estate developers and builders in the Las Vegas market, including web content, direct mail, print, and radio/TV.

Software

Kyle has written and edited many ads, websites, and emails promoting software for clients including Teradata, HP, and IBM.

Technology

Kyle regularly writes web content, newsletter articles, email campaigns, and more for a wide variety of technology companies - including Teradata, IBM, and HP.

Projects by Asset Type
Copywriting

Kyle has written and edited thousands of ads, websites, emails, brochures, catalogs, media spots, video scripts, and more. Industries range from legal publishing to frozen yogurt to hardware and software to the Raiders - WAY TOO MUCH TO LIST HERE. The sample included here is a series of ads for the Beatty, NV Convention and Visitors' Bureau. Kyle included several optional headlines with each optional block of body copy to give the client more choices - something that he normally does.

Article

Kyle writes articles for corporate newsletters, outdoor periodicals, and local publications of every stripe. His Master of Arts in Journalism prepared him well for this.

Catalog

As a Senior Copywriter with Shepard's/McGraw-Hill for five years and afterward as a freelancer, Kyle has written and edited reams of catalog copy. It's a great way to keep one's skills sharp by maximizing the impact in a small space.

Press Release

Kyle has written bazillions of press releases for a wide variety of clients, from the Boy Scouts to software companies to gaming corporations.

Data Sheet

In addition to marketing materials, Kyle writes data sheets for his high tech clients. The sample included here is for a unique product from Teradata.

Email Copy

Let's face it, direct mail has gone the way of the buffalo and has been replaced by email. Kyle routinely writes scads of targeted email campaigns for a variety of clients.

Newsletter Content

Kyle routinely writes newsletter content for clients in industries as diverse as high tech, real estate, gaming, and hospitality.

Brochure

Kyle routinely writes brochures for all manner of clients, from IBM to real estate developers and everything in between.

Radio Spot

Kyle has written a veritable mountain of radio spots, for car dealers, real estate developers, casinos, and everything in between. Writing for the "theater of the mind" offers many challenges, and he loves every one of them.

Technical Article

Kyle works with a wide variety of high tech companies nationwide. He often writes articles for use in trade publications.

Product Description

Kyle writes a wide variety of materials that describe products both simple and sophisticated. The sample included here is for a family of data storage and analytics platforms designed to meet the needs of various sized businesses.

Web Page

Kyle writes web content for a wide variety of clients in many industries nationwide. This sample is one of hundreds I have written for a high-tech client.

White Paper

Kyle has written and edited a wide variety of white papers, primarily for high tech clients. This sample required him to take technical material and make it appeal to a wide variety of C-level executives.

Advertisement

Kyle writes ads for clients ranging from high tech to tourism and everything in between. This series of ads was a joy to create, and Kyle provided the client with a variety of headline choices - something he normally does.

Projects by Writing Style
Conversational

One of the things Kyle is often called upon to do is take highly technical content and turn it into conversational, benefit-oriented copy that speaks to customers on a human level.

Journalistic

Kyle writes articles for a wide variety of clients, many of which appear on their websites and in newsletters.

Projects by Company Size
Small Business

Kyle enjoys creating effective marketing materials that help companies grow. He understands the small business paradigm because he is one himself.

Large Business

Many of Kyle's clients are large corporate entities and ad agencies that call upon him for his ability to make sophisticated concepts understandable to non-technical people and to present complex benefits in a way that normal humans can relate.

Samples

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