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Sally O

Writer #10699






Profile Summary
Star Rating
Completed Orders 0
Revisions/Order N/A
Repeat Clients N/A
Last Login 4/7/2016
Location Maysville, NC
Education Associates Degree
Status Inactive
Industry
Asset Type
Expertise
Experience
Summary of Experience
Sally has 20 years of experience in the business writing profession, handling projects as varied as writing SEO web copy, content marketing, ghostwriting ebooks, fundraising for nonprofits, as well as creating marketing collateral and advertising copy. She worked as a communications writer with Square Foot Gardening Foundation and the International Association of Business Leaders, producing global newsletters and biographical profiles. She also has experience as managing editor and lead journalist of a print newspaper. Sally follows creative writing pursuits in her personal time.
Specialties
Sally specializes in writing SEO articles and all types of copy for businesses in varied industries. She has deep pockets of knowledge in gardening (writer for a gardening nonprofit and feature writer on gardening topic for a magazine), real estate (a formerly licensed real estate broker), travel (writer for ad agency focused on travel and real estate as well as for an international association), sustainable agriculture and climate change (project manager for fundraising effort for a green start-up university), and business how-to (ghostwriter for six books on starting a business).
Interests
Sally's interests include sustainable agriculture, gardening, eco-friendly or green living, music, history, genealogy (author of a family history) and protecting the environment.
Education
Excelsior College Liberal Arts, Associates Degree

After studying as an education major at a public university for nearly three years, Sally was placed in an elementary school classroom for training. She suddenly realized the one thing in life that she was NOT called to do. Regrouping to salvage all of the credits she could, she transferred to Excelsior College and completed an Associates Degree in Liberal Arts.


Projects by Industry
Garden

A seasoned gardener and garden writer, Sally was Communications Writer for Square Foot Gardening Foundation for two years. She was feature writer for a vegetable gardening column for over six years with an online magazine. Her knowledge of gardening, vegetables and nutrition is extensive, and her articles have been published in Garden Guides.com, LovetoKnow.com and in local newspapers. Sally also works with nonprofits focused on sustainable agriculture.

Non Profit

Sally worked as Communications Writer / Editor with Square Foot Gardening Foundation for two years. During that time, she produced monthly newsletters, press releases, promotional literature and web copy. She currently works as Project Manager with Burnson & Associates on a fundraising project for the nonprofit Energime University (EU). Project work includes everything from grant research and applications to Internet marketing and press releases.

Real Estate

A formerly licensed real estate broker, Sally worked for a time in real estate sales. Later, she became a writer for a marketing and advertising agency focused on real estate and travel clients. She worked there nearly three years before venturing out on her own as a freelance consultant and writer. Sally ghostwrote three books on real estate topics of becoming a mega agent, Internet marketing for agents, and how to buy a home with low or no money down.

Projects by SEO Skill
SEO Keyword Requirements

Sally worked on a freelance contract for six years as an SEO copywriter with one of the world's leading Internet marketing firms for the hospitality industry. During that time, she received in-depth training in researching keywords and composing SEO web copy. She has produced optimized but elegant copy for the websites of hundreds of luxury hotels, resorts, catering companies and restaurants throughout the world.

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