John T, an English graduate with a 23-year career in enterprise software, has authored web content and other marketing collateral for 10 software companies over the course of eight years, in a combination of permanent and freelance engagements.
John started out as a technical writer, and at one pivotal point, his deep product knowledge, combined with his fluent Spanish, earned John a promotion to international sales, where he spent seven amazing years traveling the world, training partners, and selling software he had just documented, with President's Club honors.
Overflowing with ideas inspired by conversations with customers and partners, John then parlayed his writing and sales experience to product marketing, and he has since copywritten hundreds of internal- and external-facing documents.
John T has published articles in Worcester Business Journal, Oracle Update, and Nor'Easter, and is writing a book in the background.
John T is well-versed at researching a software market, assimilating the essence of a vendor's business model and value proposition, and then crafting marketing collateral such as:
* Web and blog content * White papers, brochures, and data sheets * Newsletters * Press releases * Internal-use sales collateral, including sales-strategy guides, product reviews, competitive analyses, win-loss analyses, customer profiles and success stories, and sales slide decks.
On a lighter note, John T enjoys reading and writing about social trends, world cultures, travel, vintage muscle cars, music, wildlife, nature, pets, health, healthcare, and surviving childhood. He has written many memoirs and stories over the years, and just might publish a book someday.
Honors and Awards
Projects by Industry
Projects by Asset Type
Projects By Expertise
Projects by Writing Style
Samples are visible to logged in clients. It's free to get started and view this writer's full profile.
Reviews are visible to logged in clients. It's free to get started and view this writer's full profile.
Endorsements are visible to logged in clients. It's free to get started and view this writer's full profile.