Until 2003, Laura worked as a certified horseback riding instructor and horse trainer. She taught children and adults across several equestrian disciplines, but an injury cut short her career.
Laura started her freelance writing business in 2004. Since then, she has created SEO-friendly content for a variety of industries and publications. She specializes in simplifying complex topics in how-to articles, blog posts and sales copy.
Though she enjoys researching new subjects for clients, she specializes in content about pets, business, finance, and health. She strives for word economy in every piece she creates and believes that the best content is simple, straight-forward, and engaging.
Laura strives for grammatical perfection in every piece of copy she writes, but she believes that good copy is more than observation of rules. She refines every sentence for syntax, logic, and flow, and she specifically concentrates on ideation and title creation. She wants her copy to be both discoverable among search engines and shareable among readers.