Michaela is a former Communications Director for a local Realtor association and spent seven years creating content and communicating with Realtors. At the same time, her secondary audience was the public where she learned to discuss the local real estate market in a way that was understandable to non-experts. Communications with Realtor members and the public included e-newsletters, website content, blog posts, press releases, newspaper articles, advertising copy, and script-writing.
Michaela is now a full-time freelance writer for a variety of business topics. The majority of her private clients are a part of the real estate industry either in as agents and brokers or Realtor associations.
Since making a career change to focus solely on writing, Michaela has branched out from the topic of real estate to cover marketing, social media, software, auto loans, community outreach, and a variety of other topics.