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Michaela M

Writer #10429

Profile Contents

Profile Summary
Star Rating
Completed Orders 138
Revisions/Order 0.07
Repeat Clients 43%
Last Login 6/15/2015
Location Tarpon Springs, FL
Education Bachelors Degree
Status Inactive
Blog Post1
Web Page1
Asset Type
Summary of Experience
Michaela is a former Communications Director for a local Realtor association and spent seven years creating content and communicating with Realtors. At the same time, her secondary audience was the public where she learned to discuss the local real estate market in a way that was understandable to non-experts. Communications with Realtor members and the public included e-newsletters, website content, blog posts, press releases, newspaper articles, advertising copy, and script-writing.

Michaela is now a full-time freelance writer for a variety of business topics. The majority of her private clients are a part of the real estate industry either in as agents and brokers or Realtor associations.

Since making a career change to focus solely on writing, Michaela has branched out from the topic of real estate to cover marketing, social media, software, auto loans, community outreach, and a variety of other topics.
Michaela's specialties include real estate, marketing, social media, and, as a parent of two rowdy boys, surviving parenting and raising responsible adults while maintaining one's humor.
Michaela's interest include fiction writing, personal essays, riding on the back of a motorcycle, reading novels, and learning to knit even though it's difficult.
Huntingdon College Psychology, Bachelor of Arts

Michaela graduated from Huntingdon College in Montgomery, Alabama in 2002 with a B.A. in Psychology with honors. She also minored in English (but wishes she'd double-majored, instead).

Projects by Industry

From June 2014 to present, Michaela has been a freelance writer for a variety of companies who provide content to their clients. Michaela writes approximately 10,000 words a month on a variety of business topics such as whether to purchase a business or not, corporate donations and community involvement, and salary expectations around the world.


Michaela has worked in Marketing since 2006 when she was hired as the Marketing Director for a local psychiatrist's office. Later, she worked for a local Realtor association as the Communications Director and handled all marketing, communications, and public relations for the association with more than 2,500 members. During her time with the association, she wrote and spoke about marketing to the Realtors. Currently, she writes about online and content marketing for small businesses on her personal website.

Real Estate

Michaela worked for a local Realtor association for seven years and learned plenty about the real estate industry during her tenure. She now works with Realtors and Realtor associations and writes blog posts and press releases on their behalf weekly.

Projects by SEO Skill
SEO Keyword Requirements

Michaela gives consideration to SEO keyword requirements in every piece of web content she writes. From "first time home buyer" to "auto repair," everything is written with SEO in mind. Michaela is comfortable working with a defined set of keywords or in choosing an appropriate keyword for the topic, website, and client.

Projects by Asset Type
Blog Post

Most of the clients Michaela works with are looking for blog content. Michaela has written hundreds of blog posts for a variety of outlets and clients as well as in her previous position as a Communications Director. She is very familiar with common blog formatting for readers who scan content - headlines, bullet lists, use of bold or italic fonts, etc.

Press Release

Michaela wrote several press releases a month as a Communications Director for a local Realtor association. Topics included advocacy, community outreach, local market statistics, and announcements on behalf of the association leadership. As a full-time writer, Michaela works with a local Realtor association to write a monthly press release on a variety of topics important to the home buying and selling public.

Projects By Expertise

In her capacity as a freelance writer, Michaela has functioned as a copywriter for different companies with different needs. She understands the need to tell a story and speak to a specific audience in order to draw in the reader and viably explain how a product or service benefits the potential customer. Michaela is able to do this in a variety of ways according to the needs of her clients.

Projects by Writing Style

Michaela is capable of writing in any style necessary. However, in today's content marketing world of drawing readers in and speaking to them instead of "at" them, conversational content is the most requested form that she receives. As such, she spends a lot of time writing in plain language and speaking directly to the reader in the posts and articles she writes for many clients.


Michaela spent many years writing press releases and ghostwriting news articles for her former employer, a local Realtor association. Now, she writes weekly articles on behalf of a different Realtor association and uses the skills she acquired in her previous career to strike a journalistic tone for all articles submitted to local newspapers.

Projects by Company Size
Small Business

Michaela works primarily with small businesses, including locally owned and operated spas, online businesses, Realtors, and Realtor associations. She understands that small businesses do not always have the time and resources to write articles, blog posts, or social media posts. She also recognizes that small businesses need to be found within their local market in the online world and is able to write content that helps them reach their local audience.


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