Donald G - Marketing Writer
|Star Rating||4 Stars|
Summary of Marketing ExperienceDonald's experience in the field of marketing is varied. His experience includes five years in the Marketing Department at Jackson National Life Insurance Company to six months in the Marketing Department of Marilyn Hickey Ministries. He has written marketing plans, product marketing materials such as brochures, advertisements, collateral materials, public relations materials and books promoting products and industries.
One of his marketing projects involved the development of the marketing plan and materials for the launch of Jackson's mutual fund offerings. Jackson National Life had one of the fastest growing variable annuity products in the marketplace. The company wanted to capitalize on its growth by incorporating the same funds underlying the variable annuity into mutual funds. But the company didn't have any mutual funds at that time, so he was given the task of developing the names, the offerings and the marketing materials for the launch of the company's mutual fund offerings. Although the mutual funds did not sell as fast as the variable annuities, they were successful and contributed to the company's profit growth.