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Profile Summary
Star Rating
Completed Orders 13
Revisions/Order 0.38
Repeat Clients 33%
Last Login 10/1/2015
Location Louisville, KY
Education College Diploma
Status Inactive
Industry
Asset Type
Expertise
Experience
Summary of Experience
Cathy has over 20 years of banking experience. As the Senior Vice President for Cash Management, she was responsible for growing commercial deposit accounts by $500 million with low customer turnover. Her strength in writing proposals for Invitations to Bid or Requests for Proposals for government, medical and non-profit account relationships contributed to this phenomenal growth. In addition, she developed the bank's business online banking platform and oversaw the tax division's consumer website development. She is past president of the Kentucky Treasury Management Association.

Skilled in 3rd party negotiations, Cathy excels in tailoring contracts for an organization's specific needs. With strong business acumen, she understands the importance of examining situations from several angles before making decisions.

Cathy is a member of the Center for Non-Profit Excellence and has 13 years of experience in non-profit management and fundraising with a specialty in hospice care. She successfully works with boards of directors, management teams, and marketing departments to increase their revenues and improve net profits. Specifically, she focuses on website content, short print articles, print marketing materials, press releases, and social media as drivers of increased revenue. Cathy is proficient in grant writing and specializes in foundation grant proposals. Her work with boards of directors focuses on strengthened communications between board members and the organization as a means to increase fundraising and improve overall governance.
Specialties
Cathy is experienced in expository and narrative writing. In addition to her work in banking and non-profits, she has written a manuscript in the first person about her husband's and her experience with his brain tumor. She wrote a travel blog, and she has recently developed an affinity for fiction writing.
Interests
Cathy is a budding photographer, and through her travel blog, she developed as a photojournalist. Storytelling through pictures is quickly becoming her passion. She enjoys coaching field hockey and hiking with her golden doodles.
Education
Randolph-Macon College Aug 1983 – May 1987
Psychology, Business, Bachelor of Arts in Psychology

Cathy attended Randolph-Macon College in Ashland, Virginia after graduating high school in 1983. She was a member of the Dean's List and the Omicron Delta Kappa leadership fraternity and was Treasurer of Phi Mu sorority for women. Cathy was captain of the field hockey and lacrosse teams where she was also selected to the All-Conference team for both sports. This strong liberal arts education prepared her for a career in banking and non-profit management and fundraising.


Spalding University May 2010 –
Candidate for Master of Fine Arts in Creative Writing,

Cathy is pursuing her Master of Fine Arts in Creative Writing through the low-residency program at Spalding University. Her expected completion is May, 2016.


Association Memberships
Kentucky Treasury Management Association The KTMA's purpose is to promote professional and educational development in the fields of finance and treasury management.

Center for Nonprofit Excellence The Center for Non-Profit Excellence exists to co-create a vibrant, exemplary nonprofit community in Greater Louisville through collaboration, shared learning, advocacy, and the promotion of innovation and excellence.

Certificates
Certified Cash Manager Treasury Management Association


Projects by Industry
Banking

Cathy has over 20 years of experience in commercial and consumer banking. She was most successful in sales and relationship banking. Her strengths lie in creating strong proposals for commercial banking services, developing product marketing pieces for print or website usage, and tailoring contracts from third party vendors to meet organizational needs.

Non Profit

Including her tenure as chairperson of the board and as Vice President of Advancement, Cathy has over 13 years of direct experience working with non-profit organizations. Her specialty is revenue production through fundraising and marketing. Her relationship skills as a successful banker apply to the roles she has maintained in non-profit volunteering and employment. Cathy writes grant applications, magazine articles, brochure pieces and website content that sell the organization's mission. This writing process routinely helps the non-profit organize their own strategic goals.

As an experienced manager, Cathy applies her writing skills to producing high quality job descriptions, departmental goals, and high-level strategies. She understands the big picture as well as the day-to-day needs of the organization.

Sports

Cathy's passion and experience as a successful field hockey player and coach combined with her creative writing talent offer schools an insightful opportunity to promote their sports programs through various marketing outlets. She provides insightful writing for program descriptions that may be used on websites and print media. Her creative player and team profiles for online and print articles help schools differentiate their athletic programs from their competitors.

Projects by Asset Type
Article

Cathy writes articles for the non-profit and banking industry using her creative non-fiction experience. The articles are industry specific. They tell a story about the intended subject matter and offer inspiration to readers of all ages.

Blog Post

Cathy enjoys writing for travel blogs. She favors photojournalistic entries and sometimes offers a self-deprecating style of humor to them.

Grant/Proposal

Cathy's strongest skill is sales writing. Through her combined banking and non-profit experience, she has successfully raised over $500 million in capital for her employers. She fully grasps how to combine storytelling with sales language to engage the prospect to consider her organization's proposal.

Press Release

Cathy adheres to the philosophy that a properly timed and written press release is one of the best free forms of advertising for a company or non-profit. In addition to providing factual detail about an event or happening, the release promotes an organization's strong points.

Brochure

Cathy is experienced in writing marketing pieces for brochures. She understands the need for concise yet appealing language to engage the reader. Her writing always reflects her eye for sales and product promotions.

Product Description

Cathy is experienced in writing marketing pieces for brochures. She understands the need for concise yet appealing language to engage the reader. Her writing always reflects her eye for sales and product promotions.

Projects By Expertise
Creative Writer

Cathy has extensive experience utilizing her creative writing skills in the business market. Business plans, sales proposals, grant requests, and online or print marketing are areas where she excels. In addition, she writes articles, press releases, and descriptive overview papers. Cathy is a strong letter writer and believes that a great cover letter is as important as any proposal.

Legal/Paralegal

Throughout her banking and nonprofit management career, Cathy has developed a well-trained ability to write and edit contracts to benefit the organization she represents. She specializes in third-party vendor contracts.

Projects by Writing Style
Authoritative

Cathy's experience in sales and grant proposals exemplifies her authoritative writing style. She focuses on presenting factual and sometimes boring information in a way that is concise and easy to read and comprehend.

Conversational

Cathy uses conversational writing as a natural way to engage her reading audience. Talking to the reader is a fun way for her to make a point.

Journalistic

Cathy uses a descriptive and reporting voice in her travel blog and at times when writing proposals.

Projects by Company Size
Large Business

Writing successful sales proposals for a bank with $3 billion in assets has prepared Cathy for many other types of writing. She frequently writes effective cover letters, grant proposals, and marketing literature for non-profit organizations and small-medium sized businesses. As a banker, Cathy developed an understanding of many types of businesses, and she excels at work involving business or marketing plans.

Medium Business

Cathy writes effective cover letters, sales and grant proposals, and marketing literature for non-profit organizations and small-medium sized businesses. As a banker, Cathy developed an understanding of many types of businesses, and she excels at work involving business or marketing plans.

Small Business

Cathy writes effective cover letters, sales and grant proposals, and marketing literature for non-profit organizations and small-medium sized businesses. As a banker, Cathy developed an understanding of many types of businesses, and she excels at work involving business or marketing plans.

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