Beginning with a Bachelor of Science Degree in Business Administration, Diana's concentration was in Marketing. With this understanding business marketing, Diana always develops writing assignments in ways that engage the reader.
After graduating from college, Diana began a career in sales. Sometime later, she received a vocational degree as a personal property appraiser and formed a business. Developing a web site for this type of business is challenging in the ever-changing SEO environment. It has required acquiring a second set of skills beyond her knowledge as an appraiser. She understands that there is a balance between what the search engines want to see and what the prospective client wants to know when choosing appraisal services.
Over the next seventeen years Diana's expertise as an antique appraiser grew. It should be noted that every appraisal is a writing assignment. They are in essence, descriptive writing assignments supported by defensible statements for the appraisal conclusions. During the same period Diana began to seek new presentation venues, including traditional magazines, e-magazines, press releases, on-line appraising web sites, teaching venues and most recently, non-fiction books. These business and information writing skills are an important part of her resume.