Beginning with a Bachelor of Science Degree in Business Administration, Diana's concentration was in Marketing. With this understanding business marketing, Diana always develops writing assignments in ways that engage the reader.
After graduating from college, Diana began a career in sales. Sometime later, she received a vocational degree as a personal property appraiser and formed a business. Developing a web site for this type of business is challenging in the ever-changing SEO environment. It has required acquiring a second set of skills beyond her knowledge as an appraiser. She understands that there is a balance between what the search engines want to see and what the prospective client wants to know when choosing appraisal services.
Over the next seventeen years Diana's expertise as an antique appraiser grew. It should be noted that every appraisal is a writing assignment. They are in essence, descriptive writing assignments supported by defensible statements for the appraisal conclusions. During the same period Diana began to seek new presentation venues, including traditional magazines, e-magazines, press releases, on-line appraising web sites, teaching venues and most recently, non-fiction books. These business and information writing skills are an important part of her resume.
The majority of Diana's writing assignments have been short historical essays ranging from 250 to 600 words. Typically, they focus on one area of antique collecting. They have been referred to as "short, sweet, and to the point." She is also adept at writing press releases. Her sales and business training also helps her create common sense "features and benefits" profiles for various products, tailored sales presentations, and PowerPoint presentations.
Diana enjoys all things antique and collectible. Travel will always include a trip to local historical sites and museums. She has been known to ride a horse on occasion without falling off very often.
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