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Diana S

Writer #10198






Profile Summary
Star Rating
Completed Orders 1
Revisions/Order 1.00
Repeat Clients 0%
Last Login 1/30/2015
Location San Bernardino, CA
Education Bachelors Degree
Status Inactive
Industry
Asset Type
Expertise
Experience
Summary of Experience
Beginning with a Bachelor of Science Degree in Business Administration, Diana's concentration was in Marketing. With this understanding business marketing, Diana always develops writing assignments in ways that engage the reader.

After graduating from college, Diana began a career in sales. Sometime later, she received a vocational degree as a personal property appraiser and formed a business. Developing a web site for this type of business is challenging in the ever-changing SEO environment. It has required acquiring a second set of skills beyond her knowledge as an appraiser. She understands that there is a balance between what the search engines want to see and what the prospective client wants to know when choosing appraisal services.

Over the next seventeen years Diana's expertise as an antique appraiser grew. It should be noted that every appraisal is a writing assignment. They are in essence, descriptive writing assignments supported by defensible statements for the appraisal conclusions. During the same period Diana began to seek new presentation venues, including traditional magazines, e-magazines, press releases, on-line appraising web sites, teaching venues and most recently, non-fiction books. These business and information writing skills are an important part of her resume.
Specialties
The majority of Diana's writing assignments have been short historical essays ranging from 250 to 600 words. Typically, they focus on one area of antique collecting. They have been referred to as "short, sweet, and to the point." She is also adept at writing press releases. Her sales and business training also helps her create common sense "features and benefits" profiles for various products, tailored sales presentations, and PowerPoint presentations.
Interests
Diana enjoys all things antique and collectible. Travel will always include a trip to local historical sites and museums. She has been known to ride a horse on occasion without falling off very often.
Education
Santiago Canyon College Gemology, Associate of Arts Degree, Gemology

Course work included identification, grading, and valuation of:
Colored Gemstones
Diamonds
Antique and Period Jewelry

Diana also completed Appraisal Theory for Jewelry as part of the certificate program.


College for Appraisers Personal Property Appraising, Vocational Degree: Graduate Certified Appraiser

Classes included the identification and valuation of Antique and Collectible:
Furniture
Pottery
Glass
Metals
Jewelry
Primitives
Asian artifacts
Fine Art


California State University, Long Beach Business, course work in Fine Art, Bachelor of Science, Marketing

Upper division classes included:
Marketing and Distribution
Advertising
Retailing
Computer Science
Principals of Accounting
Managerial Accounting
Operations Management
Business Finance
Micro-Economics
Sales Management
Promotional Strategies
Consumer Behavior


Honors and Awards
1st Official Roster of Collector Royalty: Attila the Appraiser

Association Memberships
Appraisers National Association (ANA) Diana joined ANA while still a student at the College for Appraisers. She has served as President and Vice-President for this organization and currently serves as Parliamentarian.

Projects by Industry
Hobby

As the Antiques and Collectibles Examiner, Diana created on-line articles which covered current event and activities in the Los Angeles basin. Articles featured industry news, interviews with trade professionals, and exhibit openings. Some articles also offered collecting tips and ways to tell the difference between antiques and reproductions. Diana's articles also served as an advertising platform based on content keywords contained within the articles she wrote.

She is frequently retained by clubs and collector groups to offer presentations specific to their collecting interests.

Craft

A large part of being an antique appraiser requires that the appraiser understands the difference between antique construction techniques versus contemporary construction techniques. This understanding dovetails nicely with the Craft Industry which often focuses on the "how to" aspect of crafting.

As the Antique and Collectible Examiner, Diana created on-line articles which covered current event and activities about antiques and collectibles in the Los Angeles basin. Articles featured industry news, interviews with trade professionals, and exhibit openings. Some articles also offered collecting tips and ways to identify reproductions. Diana's articles also served as an advertising platform based on content keywords contained within the articles she wrote.

Career

Diana developed and presented course material designed to incorporate college-level business concepts into the small business model. The material focuses on beginning entrepreneurs and seeks to assist them in the organization and execution of a marketing plan. The course material presents ethical considerations as part of the successful industry model.

Education

Diana has been an educator for her entire career as a personal property appraiser. She has written and given classes in many areas of antiques for several school districts. While all of the course material began as lecture outlines, today substantially all of it has been transferred to digital projection presentations.

Projects by SEO Skill
Title/Meta Descriptions

Diana's experience with SEO title, meta descriptions, and keywords has been with her own web site. She uploaded her first web site in 2001, when it was a novelty. Today, it is a necessity. As a business major with a concentration in marketing her approach to SEO incorporates these marketing principals into web development.

Good title and meta descriptions start with well-research keywords. The titles and descriptions need to reflect the page content. They can't be too short or too long. When viewed by your potential customer or client, they have to make sense, so good writing skills play an critical role in SEO.

It is important to utilize the skills of a professional writer to develop viable keywords and phrases specific to your industry. A professional writer will craft sentences, not just stuff keywords into a web page.

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