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Shayla K

Writer #10060

Profile Summary
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Last Login 11/27/2015
Location Oldsmar, FL
Education College Diploma
Status Inactive
Asset Type
Summary of Experience
Shayla graduated from the University of Wisconsin - Whitewater in 2009 with a major in Journalism and Advertising. While in school, she specialized in technical and copy writing. She put together and wrote columns for her sorority's monthly alumni newsletter. Meanwhile, at her internship at The Dancing Horses Theater she wrote press releases, speeches, and she liaised with her bosses's literary agent to help put together a now-published memoir.

After graduation she spent a year traveling before landing a job as a Show Survey Writer for Nielsen, a world-renowned marketing research company. In this position she wrote surveys that covered all of primetime television in order to collect data on the viewers' ability to recall. Eight months later she was promoted to Editor and a year after that, Managing Editor. These positions gave Shayla the unique experience of researching and being able to write about a variety of subjects - everything from reality TV, sports, crime dramas, documentaries, and everything in between. As a Managing Editor, Shayla often writes and makes presentations and trainings for her department and fellow departments in Nielsen.

Currently, Shayla is looking to gain more writing experience and to explore all areas and types of writing. She would like to work as a copywriter and novelist one day.
Shayla specializes in copywriting, technical writing, speeches, presentations, and creative writing. From her experience in the TV ad industry, she has a knowledge of vast subjects - most subjects that have been on TV have at one point been researched and written about by her.
When Shayla isn't writing for work or writing for fun, she enjoys reading, traveling, and dancing. You can often find her on the phone with her family - who live in Wisconsin - or spending time at a new restaurant with friends.
University of Wisconsin - Whitewater Journalism, Advertising, and Spanish, Bachelor's

Shayla graduated cum laude while juggling an internship, a job at a retail store, and a position as Homecoming and Alumni Relations chair for her sorority, Delta Zeta.

Honors and Awards
Simply Excellent Mar 2014
Shayla received the prestigious Simply Excellent award from Nielsen for her creation of a training program that has now been used as the standard in the Ad Solutions department.

Projects by Industry

Shayla worked as a Show Survey Writer for Nielsen where she watched a variety of television shows and wrote over 3,000 surveys about these shows to measure the recall of the audience.


Shayla is currently the Managing Editor for the Ad Editorial department at Nielsen. She earned this position after being the Managing Editor for Show Editorial for two and a half years. She has received BPI and specialized management training that follows the guidelines of Sic Sigma. She explains Nielsen's methodology and standard procedures to national and global advertising clients on a daily basis through e-mails and presentations.


Shayla has worked as a personal trainer in a women-only gym where she demonstrated usage of the machines, kept track of each member's fitness goals and measurements and offered advice on nutrition. Since she left that position, she has continued to make physical fitness part of her life and reads all she can about staying healthy.


Previous to her current employment, Shayla worked in the hospitality industry for over ten years. She learned the importance of customer satisfaction as a front desk associate at one of the most world-class hotels in the heart of New Orleans. She also has experience serving in fine dining restaurants and bars. During her time in these positions, she used her advertising and creative writing expertise to create newsletters, fliers, and press releases to gain an increased customer base.


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