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Profile Summary
Star Rating
Completed Orders 45
Revisions/Order 0.09
Repeat Clients 33%
Last Login 10/10/2015
Location Denver, CO
Education Masters Degree
Status Inactive
Asset Type
Summary of Experience
Raised on endless imagination and artistic passion, Ashlae's strengths in data management and SEO complement an easy-going creative outlook and skillful writing. Her work is proven to streamline complicated workflows and improve response rates for projects including grant proposals, websites, blogs, books, thesis papers, brochures, press releases and more. Industries served include non-profit, higher education, B2B, B2C, fine arts, publishing and retail.
With expert knowledge of CSS, HTML, and Javascript, Ashlae provides both quality content and semantic, responsive website structure.
Primarily passionate about digital publishing and the intersection of technology and the visual arts. Other interests include photography, poetry, psychology, philosophy, astronomy and physics, business development, gardening, green living and do-it-yourself projects.
Texas Woman's University Aug 2006 – May 2009
Photography & Intermedia Design, MFA

Main courses in fine art photography and contemporary theory and practices in the visuals arts were supplemented by courses in bookmaking, printmaking, and paper-making. Studies explored creative storytelling and experimental methods of presentation.

Miami University Aug 2001 – May 2005
Photography & Women in Literature, BFA

Main courses in studio arts and photography were supplemented with art and architectural history and literature written by women.

Association Memberships
Society for Photographic Education An active member for 10 years, Ashlae has served in roles as membership registrar, conference registration coordinator, panel moderator, regional awards committee member, and regional treasurer. Ashlae uses her skills in email communications, data management and social media marketing to communicate with members and facilitate connections.

Projects by Industry

After finishing graduate coursework in fine arts and design at Texas Woman's University, Ashlae worked exclusively with artists and galleries writing press releases, artist biographies, and blog articles while also maintaining client websites and artwork databases.

Non Profit

Ashlae has worked with non-profit organizations ranging from photography to oil and gas with projects for direct mail and email marketing, training course descriptions and membership development campaigns.

Web Development

Ashlae has been specializing in web content management and front-end development for a variety of clients and is an expert in CSS, HTML, and Javascript to build engaging, interactive pages. Projects include copywriting and editing content, implementing SEO, planning for content strategy and building responsive websites.


Many of Ashlae's clients work in higher education or specialized training which requires carefully planned agendas, curriculum, policies and procedures, lesson plans and presentations. Research is scrutinized for accuracy and Ashlae polishes the language to concisely describe concepts.

Projects by SEO Skill
Title/Meta Descriptions

Front-end web development skills gives Ashlae an upper hand when writing page titles and meta descriptions and checking to see if the rest of the code semantically follows best practices. Since this information is not directly visible to human site visitors, keywords, descriptions, element attributes and CSS are constructed with search engines in mind and refined using reports from web analytics software.

Projects by Asset Type
Press Release

Getting the right information that provides answers to the five Ws is Ashlae's top priority when crafting press releases. This writer keeps the tone light and fluidly provides details so readers can connect with and visualize the story.

Blog Post

Blog posts are crafted to attract attention, inform readers, and build links to share on social networks or to read additional content.


Because of her experience in the fine arts and non-profit organizations, Ashlae frequently assists artists and graduate art students with grant proposals and thesis papers. The process is collaborative in nature while Ashlae provides developmental editing to improve flow and organization.

Web Page

As a copy editor for the Society of Petroleum Engineers, Ashlae worked with the marketing creative team to create new websites for conference events and technical presentations. Accuracy and quality of content was top priority, and Ashlae ensured carefully copy-edited web pages for readability and web-friendly copy.

With the web production team, Ashlae organized a content audit and consulted with project leaders on overall content strategy. Having this experience, Ashlae is skilled in using statistics from Google Analytics and in-house market research reports to identify SEO keywords and work them into copy before publishing online.

Projects By Expertise
Technical Writer

Primarily working with clients in higher education and non-profit organizations, Ashlae balances technical information with straight-forward organization and concise copy to convey complex instructions and concepts.


Partnering with a small design company, Ashlae provides copywriting services for website projects and advertising campaigns. This copywriter enjoys working with clients to determine voice for branding identity and providing copy that captures the client's vision and unique selling proposition.

Projects by Writing Style

Reliable sources and statistics drive an authoritative voice that Ashlae uses to build persuasive articles, web content, press releases and more. Given the chance to use interviews, Ashlae can succinctly convey insight and understanding of the subject at hand.


For blogs and social media platforms, Ashlae can adapt her style to make readers feel comfortable and invite responses. Entertaining and accessible, her conversational style is as easy to read as it is informative.


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