Carleton has worked closely with senior corporate executives to write speeches addressed to a variety of audiences, including senior staff, sales executives, employees, and shareholders. Some of these speeches were informational, but most were designed to motivate the audience to achieve new goals or undertake new initiatives or respond to new challenges or seize new opportunities. He has also written such speeches for leaders of non-profit organizations often speaking to civic or political groups or in public forums. The challenge of writing speeches like this is always to write in the speaker's voice and to understand the content and the intended audience well enough to make the speech credible, relevant, and professional. Carleton has been acknowledged by his clients to be particularly adept at this skill.