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Carleton P - Direct Mail Writer

Star Rating 4 Stars
Last Login 6/30/2015
Location Surprise, AZ
Education College Diploma

Summary of Direct Mail Experience

At one time during his advertising career, Carleton was named creative director of the direct-response division of his ad agency. The founder of the division felt that Carleton had a "natural direct-mail writing style" that lent itself well to the discipline. Carleton wrote hundreds of direct-marketing vehicles, including direct-mail packages, direct-response ads, direct-response television commercials, and even direct-sales telephone scripts. As a consultant, Carleton has continued in this specialized area, having written direct-marketing programs for banks, healthcare organizations, non-profit groups, public utilities, and consumer-product companies.