Free WriterAccess Webinar

Experiences: The 7th Era of Marketing

Tuesday, March 24, 2015
1:00 PM ET

We're moving into a new era of marketing, from product-centered content to customer-centric experiences that drive content strategy and performance. How do you make the transition?

Carla Johnson joins Byron for this month's webinar. Big Brands, as it turns out, are achieving content marketing performance goals much faster with delightful, sustainable brand stories that draw readers in and make them want to engage and buy. Our role as marketers is changing from the basics of describing what products and services do into understanding how to develop, manage and lead the creation of valuable experiences for audiences.

In this webinar you will learn about:

  • Leaping from product talk into content-driven experiences
  • A framework for creating consistent and scalable brand experiences
  • Immediate steps to get started and win long term

Host
Byron
White

Guest
Carla
Johnson
 

Register to Attend

This webinar has already occurred. You can watch the recording and download Byron's slidedeck from the archive page.

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