The Ultimate Formula to Improve Conversions

Tuesday, July 26, 2011 – 1:00 PM ET


It's a small formula. But it will have a big impact on your conversion rates, if you follow each of the elements of the equation in a systematic, methodical way.



Conversion = (Content + Usability + Motivation + Incentive) - (Friction + Anxiety)



Byron White, CEO of ideaLaunch, and Tim Ash, CEO and Founder of Site Tuners will walk you through this simple, but powerful conversion-rate improvement formula that they put to work every day–on the web and for multiple channels.



In this webinar, you'll learn:




  • Conversion: How to use the Four Pillars of Trust to increase conversion rates.


  • Content: How to create different content for different readers for betterment.


  • Usability: How to avoid confusing your buyers and smooth the path to your conversion goal.


  • Motivation: How to motivate customers to take action and feel great!


  • Incentive: How to push customers over the edge in simple ways.


  • Friction: How to find it and reduce it to maximize conversions.


  • Anxiety: How to reduce both customers' and your own anxiety.


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