Testimonial Marketing

Thursday, March 29, 2012 – 1:00 PM ET


Let's face it: No one wants to be sold to these days. Cold calling is out. The sales pitch is out. Push marketing is out. What's left?



Transparent marketing, including testimonials and credibility indicators, are all marketing tactics that are proven to work. In this month's webinar, you'll learn the fundamentals of testimonial marketing, and explore advanced tools and methods that comply with new regulation. You'll see how companies are using credibility indicators to effectively increase conversion rates and sales. This month's guest Robert Russo, founder and CEO of Verified Credible, will explore how credibility indicators can become your most powerful source to earn trust and drive sales. And host Byron White will unleash new data from multivariate tests launched on WriterAccess that show how testimonials can help—and sometimes hurt—results.



In this webinar you'll learn how to:




  • Launch testimonial marketing techniques that comply with new regulation


  • Put the interest of customers first in the buying cycle


  • Avoid exaggerated and unsubstantiated claims that can hurt your business


  • Get someone else to do some of your bragging—customers, partners and trade press


  • Develop and market a survey to customers designed to achieve marketing goals


  • Select the best type of testimonials for your business (text, audio, video)


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