WriterAccess Webinar Archive
Quizzes Are HOT
Thursday, October 30, 2014 – 1:00 PM ET
The word is out—quizzes are IN. BuzzSumo reports that 8 of the top 10 most shared articles in the past 8 months were quizzes. How do quizzes work and how can you tap in?
Join Byron White and guest Owen Fuller, Chief Qwizard at Qzzr, offering some insights on why quizzes are so hot in the social sphere. Owen will share lessons learned from reverse engineering the big data from tons of viral quizzes. And he'll teach us the secret techniques that drive social traffic and leads.
In this webinar, you'll learn...
- How Quizzes Drive Social Traffic
- Quiz Optimization Techniques
- Viral Quiz Hall-of-Fame Winners
- How to Become a Qwizard!
The slidedeck from this webinar is available for download.
Byron: Welcome to today’s Webinar 56, Byron White here. I am here with Owen.
Owen: Thanks, great to be here with you, Byron.
Byron: Right on. I am excited about the presentation today. We have had a big, big pool of people very interested in this topic, so I am excited to dive in. There are a couple of things I just want to go over right away, really quickly. I am going to walk through about 10 slides or so and just give some people some observations and overviews from my perspective on what’s happening with quizzes and personality tests and why they might be so hot.
Owen really has all the answers, so I am not going to talk for too long. Owen is going to give us some wonderful insight into what is happening in the marketplace in his perspective, the most important one. Namely, somebody following this and producing an incredible product that is enabling this new revolution to happen. So without further ado, I am just going to buzz through my presentation here really quickly.
For starters, I got introduced to this concept of quizzes and how potentially viral they could be at a company I started back in 2000 called Life Tips. As an experiment, to repurpose content, to be truthful, we launched something called Big Brain Tests. I think it is a pretty good example of something that you could do very quickly and easily.
The way that it works, you can actually visit exercise.lifetips.com/big brains and you will see some actual tests. One of the tests, (we have about 30 or 40 tests on life tips) and we actually just popped them up. We had buried them for many years but as inspired by Owen in this presentation, we thought we would pop them back up to see what would happen.
So the net of it is, we took these 120,000 tips on some life tips. We started making our authors that were our gurus we called them that created all of this content that we were paying for. We said, “You know, when you create a tip for us, can you create a question the tip answers three wrong answers and then one right answer? (So we could run these fun, Big Brain tests and people could test their knowledge and efficiency.)
After launching these, in like 3 months, we had over 20,000 people that had taken these tests. We kept them up for a bunch of years, but morphed the model around it and didn’t see a spot for it. There was something there. I wish I had cashed in on this a long time ago and realized the thirst that people seem to have. Let’s sort of dive into that at this point a little bit more.
In the end of the day, complexity of today’s world might be a good reason why people are so attracted to these quizzes. We are going to learn a little today from Owen about what is really happening. Why are these so viral and what is taking off? Why are these taking off? In the end of the day, the reality of today’s complex marketplace is really a reason why tests are so hard. I am going to get back to a further expansion on that in just a minute.
There is also a lot of pressure to brand “me” particularly in the social environments like Facebook and Twitter. Who am I following? Who are my friends? What are they saying? What am I sharing? How are people that hardly know me, getting to know me?
Perhaps by taking some of these quizzes and tests, it is yet another thing to push out into the social sphere to connect with my friends, compare how I stack up against them. This wonderful concept I call “brand me.” How are we doing that online? How are we doing things that make us who we are?
Another thing that I think is pretty hot right now with everyone understanding, sort of analyzing why quizzes might be so important is this notion that, are quizzes really offering keen insight into who I am? I would argue no. Some of these tests that I have taken are just ridiculous, how someone is correlating some answers I provide to them, not seemingly related to real issues, related to that topic. It is remarkable.
I think what IS certainly happening is that by the fact that other people are also taking these quizzes, we are seeing how we stack up with other people. We are seeing how we ourselves, fit into the world and the people around us. There is another element that I would argue, and that is this concept of a sort of “tribal connection.”
This is why quizzes and personality tests might be so hot. Here I mean a little bit more of this important element that we are connecting with other people that we admire. Of course, places and things like celebrities and cars. Sharing those things we admire and an alignment of those things with our tribal members. So these might be beginning to hint as to some of the reasons why, which is what I have been trying to figure out in preparation for this webinar. Why (these crazy quizzes that we see all over the place now), why are they so popular? I would really like to dig in and try to find that answer out today, with Owen’s help.
We surely can understand there are some dangers of these quizzes. Often times, they seem almost like getting your fortune told, or something. I took a test I will talk about, that decided that Tokyo was the right city for me because of perhaps one answer I had, namely that I loved sushi? None of the other questions related to that problem at all. I am going to talk about that in a second. There is some danger in drawing conclusions on these tests and seeing groups of migrating into this sort of, what has been called on the web, “this meaningless algorithmic categorization.”
Other random people who happen to answer these crazy questions the right way are somehow lumped together in some group that makes sense of the world and puts us on a list and makes us be connected to other people. It’s fascinating, but it is also extremely misleading. I think that is what could be often happening with some of this stuff.
So, one of the questions I have is, “What is driving this success?” Is it content quality? I would argue definitely, 100% no! I come at things from a content marketing angle and quality content. Typically, most of the content from writers at Writer Access is the goal. But, most of these tests I am finding, are just remarkable.
This Tokyo example is a good one that I was talking about earlier. The questions again, were literally insane. I don’t see how you could draw conclusions, based on the questions they were asking me about Beyonce, and what music I liked. How can you have a clue that Tokyo is the city for me? It seems remarkable to me. It seems very little science and more Houdini magic. Yet it was fun, and it was fun to take and entertaining!
So, I like many people are addicted to the concept of labeling myself and helping my brand be connected with some conclusion that lots of other people are also taking. But, it is fascinating to look at that subject of content quality. Is that the driver for success?
So, Sigmund Freud pops to mind. I was actually a philosophy major. Jordan Shapiro had a great article in a sports magazine that I would love for everybody to take a look at. It talks, and it perhaps tries to understand why these personality tests, in particular are going viral. As Freud once noted, displacement is an unconscious process which by the psyche transfers energy away from things that cause anxiety. It wants to move you instead, towards things that are superficial, whimsical and distracting.
To me, I think there is a lot of wisdom in that, as Jordan drew those conclusions himself. Do we want to be distracted by things that are meaningless? More specifically, meaningless algorithmic categorizations namely survey and quiz results? Putting myself into a category with other people I align with, and form many tribes with. So, I think that is perhaps one big reason.
You know, this other point, the main point that I was talking about is, the noise and confusion. We are overwhelmed with information and data, and sources of data. Maybe, we can find some little rationalization in our mind when we take these quizzes, to find logic in a very illogical, chaotic world. Maybe quizzes help us understand the world. To get away from the information overload and get an answer- a fast, simple solution to a problem. Maybe that is why we are so interested and excited about quizzes.
The real question is, are you ready to join the quiz game? I know I am. I am excited to hear from Owen, so I am going to let Owen describe to us what is going on. Hopefully we can learn today how to blow readers away with this new bag of tricks that we are going to talk about that is extremely viral. So without further ado, Owen, take it away.
Owen: Thanks, Byron. I really appreciate that thoughtful commentary on what is happening with quizzes right now. You said that I have all of the answers. Of course, I disagree with that. I would say that this is a book that is being written right now. Fortunately, what I am doing with Qzzr, we are part of writing that story but we invite everybody to join us in that.
We are really learning as we go as we see quizzes kind of having their moment right now. Here we go. We are going to roll into this presentation but we have put together why quizzes are hot. If I had to say it in a more colloquial way, what people are saying to me in conferences, it sounds a lot more like “WTF quizzes, and what is going on?”
By way of introduction on MY story, how I got into the quiz game:
About 5 years ago, I started an inbound marketing agency, called Fit Marketing. It has been named one of the fastest-growing companies in Utah, where I am based, and a company that I love. We were one of the first people to actually get together with Qzzr. They were next door to Fit. They said, “You know, we have got this quiz tool for educators, and we think there might be a marketing use case. I want to give it a try.”
The first quiz that we created was, “Which Marketing Superhero Are You,” a simple concept. We put it up on Kiss Metrics blog. Kiss Metrics is a great company that has a pretty good following on their blog. So, this first quiz showed us that 68% of the people that completed the quiz were willing to share their result in social media. 68%! Man, I thought that was pretty remarkable.
We launched another quiz which was really simple. It was a graded quiz, as opposed to this kind of personality or what we call an outcome quiz. That was, “Are You an Inbound Marketing Expert?” This one was taken just a couple thousand times, but it generated a couple hundred leads for Fit Marketing, this agency. With the results that we saw there, we started rolling quizzes out to a number of clients. Pretty soon, I joined the bearded wonders next door and actually got my little baby Benny and moved here full time.
We were seeing such an incredible attraction to the quizzes we created. You might have seen us at a conference or perhaps you might have seen Qzzr in the news. We made a bit of a splash about a month ago when we announced our $2 million in seed funding. But really, what we want to be known for is the fact that tens of thousands of quizzes are being taken millions of times, through Qzzr right now. Top marketers, agencies, media sites, content creators all have been using Qzzr to create and promote quizzes.
This is a small sampling of some of the folks that have been using Qzzr. What I want to do as we are talking today is just kind of expose everyone on the line to this hot content medium. To dig into it a bit, as Byron has already begun to do. I want to show you how to generate leads with quizzes. That is an important component that is not being done by a lot of people, but in so many cases when there is this new, fresh area of lead generation going on. That is where some of the biggest opportunity is. That is certainly what we are seeing with quizzes right now.
I want to make sure you understand how to take advantage of that. I am going to share some success stories and some techniques. Let me get you started with some quiz concepts you can create today. Of course, as I mentioned in the write up of the webinar, we can talk as well about how you can become a Qzzr yourself. A Quizzard is what we call a person who is an expert at making quizzes.
I just want to throw up this word of caution. I am going to talk about things, just as if they are rules. As I mentioned, this book is just being written. I want to say that it is okay to break these rules if you are doing it on purpose. You know, I would never personally wear that dress that Heidi Klum has worn, but you might. You might find that dress is a real hit. Keep that in mind as we go through these best practices. Don’t be afraid to go outside of what we are saying here. Just know that you are kind of venturing beyond what is working so far.
We know that there is this kind of renaissance happening with quizzes because there has been so much traction around them in the last year. Let’s kind of dig into that. Quizzes have gone from this thing that we might have remembered from junior high that we didn’t like- You remember those quizzes where you felt like the teacher was kind of trying to trick you? It was only about being assessed. Unfortunately, in many cases, (or at least me and maybe some of you,) the quizzes that I took weren’t even helping me learn. They were more focused on me being able to show, or regurgitate some sort of knowledge that I had gained.
So now, what do we see quizzes as? Quizzes are those things that are taking over your social media feeds. In particular, your Facebook feeds. I am guessing that most of the people that are on this webinar, you have taken a quiz in the last few weeks. If not, you have at least seen them. If not, you have kind of been hiding under a rock. Byron mentioned some ideas about why these quizzes are so viral.
On a simple level, I would just say they are a medium that is engaging by nature. They are nourishing. What I mean by that is you are learning about the world and you are learning about yourselves. They are also challenging. There is this magic moment in our minds when we are proposed a question and we have to choose an answer. That presents a challenge. Really, it is all about “me” when you are taking a quiz.
It is kind of like you are walking past a mirror. How many of us don’t have a hard time, kind of taking a quick peek at the mirror? Byron mentioned this quiz about “What City Should You Live In?” This made me think, hmmm, that’s interesting. What city should I live in? That is kind of that little peek in the mirror.
Most of us, if we are honest, don’t want to stop anyone from telling us interesting things, or useful things about ourselves. The proof is in the pudding when it comes to quizzes. I mentioned these tens of thousands of quizzes that were on Qzzr. Of course, we are looking at quizzes across the board. These numbers are just from Qzzr alone. 78% of the people that start a quiz right now are completing the quizzes. The average time spent on a quiz, across the board is 2 minutes and 27 seconds. That is a lot of engagement time.
You might have seen some big Buzzfeed quizzes like this one. “What Career Should You Actually Have?” This was taken over 17 million times. Here is another one. “What Kind of Dog Are You?” A few months ago, Buzz Sumo did a study and they looked at all of what they considered to be viral content across the web. They found that 8 out of 10 most shared articles on the web in the last 8 months were quizzes. Seven out of those 10 were from Buzzfeed.
Another one was a New York Times quiz that quite a few of you took as well. When I go to conferences and I ask, “How many people took this dialect quiz from the New York Times,” I am shocked by the number of hands that are raised. Usually, over 50%. This quiz was launched on December 21st, 2013 on New York Times.com. It was a quiz that basically asked you a number of questions to diagnose where you were from. Based on your answers, it was incredibly accurate. In just about those final 10 days of the year, this quiz became the most viewed article on New York Times.com in 2013. Right over that Christmas season. Pretty remarkable.
This is not just something that happened at the end of last year. This phenomenon is going strong and it is just getting stronger by most accounts right now. If you look at the most shared sites on Facebook last month, a number of them like Playbuzz and Buzzfeed have a significant amount of content that is quiz-based. The Huffington Post, The New York Times and others have their own quiz tools.
If you look at the most shared pieces of content on Facebook in September, 7 out of the 10 of those were also quizzes. The road is kind of being paved by mega-publishers who have figured out that there is some magic to these quizzes. The ones we have mentioned and others that are now getting on board, like I said, The Huffington Post is creating their tool. Most everybody is thinking now. “Wait a minute. What should we be doing with quizzes?”
For everybody that is not creating their own internal tool, that is where we want people to think of Qzzr as a very simple tool to allow anyone to tap into those results. It looks beautiful on basically any device. It’s responsive off the shelf. It’s easy to embed anywhere, so you can make a quiz, share it with the world and see the results.
When we are talking about content creators, writers, marketers, people at agencies, people at publishers, they are usually hiring a quiz to do one of three things. That is to drive social traffic, to capture qualified leads and to present targeted calls-to-action and offers. What I mean by that is by driving social traffic, we are talking about actually a quiz going out and finding new readers-new people to come into the ecosystem of this site, and to interact with content. That is done by people sharing the quiz once they have completed their results, more so than any other way.
When we talk about qualified leads, we mean people actually going through a quiz process, and then being willing to give their email address because of something they have learned along the way or something they want that is presented to them at the end of the quiz. The targeted calls-to-action refers to the ability to put some sort of link or some sort of call-to-action button in a specific offer at the end of the quiz, usually based on how people responded. You are giving them a very targeted opportunity to take a next step with you.
Here are some examples, just to kind of get our heads wrapped around what people are doing. This is just a media site, KSL.com, its one of the largest regional news sites in the country. They have produced dozens upon dozens of quizzes. They have become the top article on the site that day. This one to pass the US citizenship test was taken over 1000,000 times. That is a very popular quiz.
On a little bit more serious nature, this is an example of a graded quiz that performed really well. “Where is this in Utah?” is another graded quiz that performed really well. It was a simple quiz with images, and people had to guess where it was. They wanted to prove to their friends that they really knew Utah, so there was a very high share rate on that.
Others you can see here, like “Are You Smarter than a Fourth Grader?” tested how well people knew the history of the city of Utah. Kind of a more comedic vent was college humor releasing quizzes on a very regular basis, like this one. “A Jaden Smith Tweet, or an Ancient Chinese Proverb?” Or, the one to the bottom right, “Game of Thrones Scene, or Creed Music Video?” These are actually graded quizzes, where people are going through and engaging, answering questions as they go, and being entertained. That is the nourishment that they are getting in these quizzes. They are being entertained as they go.
ESPN did an outcome quiz, which is “What World Cup Team Are You?” This was during the World Cup craze. They wanted to kind of say, “You might be from America, but what team should you really be rooting for?” They asked 8 questions, of how people discovered that.
Here’s one from Ryan Higa. He has one of the top YouTube channels on YouTube. He created actually a site, GiveUpAndSettle.com, which is just a quiz. That was taken over 300,000 times. That was helping to match you with what really your true match would be. His was a satirical look at that, where he (kind of like Byron was talking) kind of like poking fun at the medium a bit.
He asked a whole bunch of questions, and the last question was, “What is your best match?” The answers were things like brick and lasagna. The only logic on the quiz was that whatever people answered on that last question, was what their best match is. He was having a bit of fun with it, and it worked for what he was trying to do as far as driving social traffic.
Interestingly enough, we have seen that people don’t have to have a huge channel to have quizzes that really take off. This is a quiz called, “Which Connecticut Town Is Your True Home?” It was a well-built quiz. It was a guy that had about 300 Facebook friends, not really influencers in his circle. He created the quiz with a free account with Qzzr and shared it with his friends. He didn’t get any likes on his initial post. He got 6 comments, none too notable, but people loved the content. A couple days later it was taken 10,000 times, 20,000 times, and it has made it all the way to about 80,000 now. Last I checked, it was just over 79,000.
It just goes to show that you don’t have to have a big channel if you have the right content. You don’t necessarily have to have what is considered a hot topic either, for quizzes to really hit the spot for your audience. This is a guy that is really a friend of mine. He attended an earlier webinar that we did about how to create quizzes. He ended up on Facebook a couple of days later and he said, “What do you think is kind of a good result for this linguistics quiz I created?”
He said he didn’t know about how he promoted it or about what was happening with it. He said, “Well, my wildest dream was that this thing would pass about 1,000 times taken, and we have just sailed past 10,000.” Of course now, it’s got over 68,000 and the reason being is that it is a good quiz. It really speaks to this particular niche, this audience of linguists that he is interested in. They want to know a kind of subfield of linguistics they should join. Not only was this content shared in a really high rate, but also it was picked up by top linguistic blogs and forums. They shared it with all of their following as well.
We have talked some about driving social traffic. Here is someone who drove a lot of social traffic and also turned that into a lead-generating tool. This is GodVine and their sister company Crosswalk. It is a Christian news site that generated a quiz called, “What Bible Figure Are You?” This has now been taken over 500,000 times. What is even more interesting is that it has generated over 7,000 new email addresses for their newsletter. They put in a call-to-action which you can see on the right, to sign up to receive a fun, weekly quiz from Crosswalk.com. People put their email addresses in and they were really surprised and happy with those results.
That is what I would say that we are most excited about. Not just the fact that you can drive social traffic with fluffy quizzes like, “Which Disney Princess Are You?” (which is a really popular quiz). You can actually take that and produce real business value. If you follow the right steps, you can create something like this. This is from the stats panel of the company called Sideshow Collectibles. One of their quizzes was, “Which Court of the Dead Faction Are You?” Another one that was really great was “Which Star Wars Bounty Hunter Are You?”
This particular stat panel refers to the Court of the Dead quiz. They generated over 15,000 leads. In fact, they were so successful with that quiz that a website called the Mobile Marketer did a big write-up on it. One of the most interesting lines to me from that was this little section. It said, “Yeah, besides generating over 15,000 leads, they got over 1,800 new orders, $75,000 in revenue, and 1,225 new customers.” Just from this one quiz alone. So that goes to show you that if you tap into the right formula, you can take something that is a popular medium and create a lot of business value from it.
How do you actually go about capturing leads? What is the thought process? Just kind of, what does it look like? You have got your quiz that you created. You are going to put a call-to-action at the end. You are going to ask people for their email address. You are going to give them a good reason to do it. You are going to get leads that are in your stats panel. You are going to export them to your CSD. You are going to follow up with them. You are hopefully going to have a lot of fun before you are done.
Let’s look at a few more examples of people that have followed this process. Here is of all things, the Gas Station Maverick. They created a quiz, “How Manly Is Your Man?” This quiz is simple and fun, but wasn’t taken a ton of times because they don’t have a huge reach. But, they were really happy with the results when they put in this call to action. They offer people a chance to win a $50,000 Maverick card. So while it was only taken a little under 3,000 times, they had a conversion rate of 15%. Fifteen percent of the people that completed that quiz submitted their email address, and they were really happy with that.
Here is another one called “Are You Really Strongfirst?” Take the short quiz to find out now. This quiz was only taken 490 times, but it generated 90 leads and an 18.4% conversion rate. This group, Cannonball Fever was thrilled with that, again because of the size they were able to get it to. These results are not abnormal, or out of the norm at all. In fact, if you look at all of the many thousands of quizzes on Qzzr that are using our lead generation tool, on average, 14.3 % of people are submitting their email addresses there and becoming a lead.
If you are doing the offer click through, what I will show you next is that we are also seeing great results. On average, in these cases instead of asking people for their email address with the quiz, if you are putting a link in and sending people somewhere else, we are seeing an over 23% click-through rate, on average for the thousands of quizzes that are doing this on Qzzr. These are not normal numbers, and that is why I stepped away from the company that I started, to come and be the Chief Quizzard at Qzzr. To help lead this kind of quiz movement with my Quizzer hat on.
This is a quiz called “Which Swimsuit Should I wear This Summer?” from a company called Lime Rickey. They use the quiz as a decision engine and this might be something you can think about too. Instead of it being just kind of a piece of viral content, it is definitely presenting an offer. It is really kind of an evergreen piece of content, where people were asked a number of questions about their body, about their fit, about what beach they wanted to go to.
All of those things went into this calculation to say, “You know what, what is really the best swimsuit for you is probably the double-strapped aqua tankini.” What they did is they gave people a link right to that, and a special offer at the end of the quiz. They also linked people to other sweet suits that might be a good fit for their body type because they gathered that information along the way as well.
Here is an example of another way to present an offer. This is the case study that I showed from Fit at the beginning. You have these questions at the end of the quiz where we put this call-to-action button in that said, “If you want to learn more about inbound marketing, then get an ebook.” We sent people to our hotspot landing page and holy cow! We saw over 200 leads come in and we were really happy with those results.
So, let’s talk about this idea of viral quizzes. Sometimes viral is not a popular word to use, because it is so hard to put viral in a bottle. I hear people say, “We really can’t talk about viral quizzes” because the reality here at Qzzr is that we are seeing quizzes kind of have this tremendous, social or viral lift on a regular basis. So we are trying to dial in on what is really happening there. If we look at it from a recipe standpoint, it starts with content.
The first piece that we say is to give people a chance to sip of the “me” drug. This is going back to what Byron was talking about. People want to understand themselves better. The next is, the topic of your quiz should be relevant. You should know who you are planning to share it with.
It should be something that matters, whether it is topical, something that is timely, or something you know will resonate with that particular group. You should make sure you stick with what would be relevant to people you plan to share it with. That you are giving people a sense of belonging. Whether that is an outcome quiz that says, this is your personality, or this is the city you should actually be in, or this is the tribe for you. You should incorporate that thinking into the content you are creating.
As far as context, and that is how you share or present that material, we like to think that Qzzr does a great job of making that easy for you. Whatever quiz form you are using, make sure that you are making it a rich and enjoyable experience. That can include background images, that can include questions as images. That can answers of images. That can include graphics with motion, like gifs. Make the way that your content is packaged, a very feel-good experience for people.
The third part is make sure that you are sharing throughout all of your channels, just like any other piece of content that is on your content calendar. You are going to want to be thinking through, how do we actually and how often should we be sharing this. Is it on Facebook, do we want to send it out to our email list? Are there certain forums or communities that we can do some outreach to that will share this with their following and their group?
If you have inserted a strategy when it comes to the channels you are releasing this to, you are much more likely to have success. Of course, if you really want it to go viral, then you are going to need a pinch of luck. Sometimes the wind won’t be blowing your way. But, we have certainly seen a lot of people who have caught the wind in their sails as this quiz momentum has taken off.
I want to become a quizzer with Qzzr. What are the steps that I am actually going to go through to create a quiz? This is the process that I would recommend and the framework that I suggest you should use for it. You want to come up with your title first, and then you need to think about “What quiz type is that?” Is it a graded quiz? Is it an outcome quiz? You want to do your research first, before you dig into any quiz creation tool.
If you do it the opposite way and say, “Ok, I have got my title, I have got my quiz type,” you are going to get into a quiz creation tool whether it is Qzzr or another and you are going to stare at the screen and say, “now what?” So you are going to want to do your research to plot out the plan for the quiz. Then you are going to want to gather your images and other pieces of media that are going to be a part of it. Then you are going to make your quiz and it is going to be a jif. It is going to go really quickly and smoothly. Then you go ahead and roll out the distribution plan that you have outlined.
So, let’s dig into each of these a little bit more closely. If you are thinking now about topics that you write about on a frequent basis, or maybe you are thinking about your own business, or your own brand. If you are trying to come up with a title, these are some good questions to ask. What content is already resonating with our audience?
You know that from the response you get when you send out webinar invitations. You know that from the click-through rate you get on emails. You know that from which blogs are shared most often or have the most comments. Those are some of the obvious clues for you if you are already getting a lot of traction with those titles, chances are good that you are going to see a lot of success with the quiz as well.
Another one that might not be as obvious is which topics get the most questions? When you are sharing content online, do you know how to pick your topic? Whether it is on social media, on your blog or even when you are talking with people out and about at conferences or events, or networking, what brings up the most questions? If you are getting a lot of questions, that is a natural cue to thank a quiz.
What topics are the most controversial? Some people stay away from these, but a lot of the most popular quizzes are tackling controversial subjects because they allow people to think through this controversial topic as they are asked questions along the way. Another one is, are there decisions that people are trying to make but they are struggling to make? That gives you an opportunity to teach them through a quiz, right? When we are posed questions, our minds are opened to learn. That might be a more serious use case for quizzes, or a good idea to consider.
Are there topics that are misunderstood? Quizzes are a great way for people to learn, especially when we do them right, and not the way at least that my junior high teacher did it for me. We will talk about some of the ways to do it right here in a moment to help people learn.
If there is someone out there who is listening to this and maybe you are grabbing some lunch and you are thinking “this is all well and good if you are ESPN or Yahoo, or if you are Ryan Higa, but what in the world am I going to do with this? The topics that I write about on a regular basis. How would I fit quizzes into this? How would I put a quiz into my next blog post?
I just wanted to share some ideas with you about what you might do if you were in the wild world of optometry. I say that because if you can make compelling quizzes for optometry, you can probably make them for just about any field.
So, “Are You a Candidate for Lasik Surgery? Should You Be Wearing Glasses to Drive? Do You Know the 7 Most Common Mistakes of New Contact Wearers? What Style of Frames Should You Choose? The Top 10 Little Things You Can Do to Keep Your Great Eyesight. What Is Going on With My Vision? Give Yourself an Eye Exam.”
All of these could have pretty robust quizzes built around them that would be likely to be well-received by an audience of folks interested in optometry or their eye health. The last one “Do I Need Special Lenses?” This is another example of a topic that could work for you.
So we have talked about choosing the quiz type, again there is the graded and the outcome quizzes. I think we have pretty much covered this, but if not, just to be absolutely clear, graded quizzes have right and wrong answers and outcome quizzes do not. When Byron takes his quiz about what city should I actually live in or what city should I actually visit, there is no right or wrong answers to the question he has asked there. It is just trying to assess, based on what he is saying. They can say, oh this is the right city for you. In that case, they weren’t trying to assess very hard.
On graded quizzes there is a difference because you say, okay there is a right or wrong answer. These are more traditional quizzes that we are used to. Talking about viral graded quizzes, if you wanted to say are there some patterns and some formulas that seem to come up again and again to be successful. These titles and formulas are a starting place.
Again, break the rules and go outside of this but these things are proven to work.
Are You a ________ expert? Like a marketing expert like I mentioned earlier.
Can You Pass the _______ test? Whether it is the citizenship test, or the driver’s test, or some other test that people are familiar with in your area, it gives them a chance to take that quiz quickly and test themselves, perhaps even prove their proficiency or learn something along the way.
The World’s Hardest _______ Quiz. One of my slides later on will show you “The World’s Hardest Car Quiz,” a snipped from that. That is a quiz that has been taken over 300,000 times when it was released on a blog over in the UK. It has been extremely popular and whether it is cars, or some other type of content, people that are really fanatical about that area; like to take the hardest quiz in their specific chosen field or area of interest.
Another one is Do You Really Know the Lyrics to ________? One that is really popular right now is “Do You Really Know the Lyrics to The Fresh Prince of Bel Air?” That quiz is going around like crazy. That just gives you a chance to remember a song, and quickly show yeah, that’s right. I belong to the tribe of people who really know about the Fresh Prince.
So when you are creating these quizzes, you are going to want to do things to make the quiz a very “snackable experience” I would say. Just by nature, this medium tends to be more of a fast-thinking medium; at least the majority of quizzes that we see. You might have read something in the past about how Buzzfeed is doing a really good job of capturing both fast-thinking and slow-thinking.
That is a good area that they get into, but it is very hard for people to go through if they are in a fast-thinking mode. They click on a quiz, they want to go through this experience, and you have given them a whole bunch of options they have to consider. Or worse yet, you have said, “select all that apply to this question.” You have given them 8 answers that they have to go through.
When you ask that kind of “select all that apply” question, or a multiple answer question, you are really asking people to read every single question. You are asking them to read every answer. So, you want to avoid that. You don’t want to try to trick them by doing true and false questions. Just make it clear. You want to give people a chance to show what they know.
On these creative quizzes, in particular, you have this opportunity to show feedback. That means, give more information about the right answer. So, someone might answer a question, and right in that moment they have just taken the time to process that thought. Okay, who really was the third president or what does this mean in the Bill of Rights? You have the opportunity to say, “yes it means this and here is a bit more” to feed them when their minds are still open from that question being asked.
We have looked at quizzes across the board and can say generally speaking, if we look at the top-performing quizzes, they are about equal between graded and outcome-based quizzes. But if you look across the board, all of them, you will see that outcome-based quizzes or personality quizzes are being shared about 3 times the amount of graded quizzes.
The way that you can change that if you are building a graded quiz, and that is the right type of content for your audience or your topic is, you can actually assign outcomes to specific scores. So, you might say if someone falls between 90 and 100%, well that means you are a genius. Or that means your city is Tokyo. Or, your Disney princess is Jasmine. You give them that sort of same outcome that people like to share so much in social media.
So, let’s look at these outcome-based quizzes and how they work. Again, these are the quizzes without any wrong or right answers. Some of the most popular varieties of these are “Which Marketing Superhero Are You? Which Disney Princess Are You? Which _____ are You? What City Do You Actually Belong In? What Religion Do You Actually Belong In? What political party? What state? All of these ideas are that when we take this quiz, if Byron said, “simplify this kind of complex world,” then you are going to tell me, “hmmm, this may be the place for me.”
Another one is, “What Kind of ______ Are You?” So that could be “What Kind of Roommate Are You?” What kind of spouse, or what kind of fan are you? Those are all types of outcome quizzes that have been very popular. When you are thinking about an outcome quiz, where I think you should start with your focus if you are looking to build something is to think about that outcome. What I mean by that is the result that people actually see. So when they are told, “Okay, you are Jasmine,” what do you actually tell them? Why are they Jasmine? What are you saying about that?
If you want to do this right, consider what kind of content people share in any medium, whether it is quizzes or not. People tend to share things that invoke laughter or amusement. People tend to share things that help them define themselves, nourish their relationships or get the word out about causes that they love.
I would say as well that another point here is if you are looking to drive social shares, realize that people are more likely to share something that they feel good about. If their result is something that is really hammering them, that may be instructional and you may be doing that on purpose that is great. But, you are probably going to decrease your share rate if you are not making the quiz a feel-good mechanism.
So when you talk about mapping differentiating factors, what I mean by that is, let’s say we are going to create a quiz about “Which Farm Animal Are You? You might just start there and say, what questions do I ask? I would say that is the wrong way to start. What you would actually want to do is think, what are the actual farm animals? What are the outcomes? Let’s say it is a cow, pig, chicken, horse, dog or something like that.
You might say, “What actually separates these animals from each other?” This is getting into the idea of how do we create quizzes that actually have more meaning? Even if they are popcorn, or snackable, or what if we want to be more serious about them? How do we actually build them so that there is some meaning behind them? What you might do then is you might say, “What separates these animals from each other?” Differentiating factors like diet or activity, or their relationship to man. Or other things you might recognize and say, “This is what the real difference is.”
Your questions will fall out of that. So if we are looking at those kind of differentiating factors, you might say, well one question could be “What Looks Yummy to You?” We could show examples of different pictures. That is where the question is. Is that connected to the actual result? Are you giving people an experience they are going to enjoy along the way?
Maybe rather than just saying, which one of these foods would you eat, (and show a picture of slop and grain) you might actually show bread for grain. Other things that are kind of parallel to those that really give people an experience that is creative and rich.
I want to make one point on this too. A lot of times when people start making these outcome quizzes, they tend to just do one to one, meaning if you have 5 outcomes, every question has 5 answers and every answer matched to one outcome. That makes kind of a stale, quiz-taking experience.
What you can do is map those out in different ways so that maybe one question has 3 answers but 2 of those answers map to 2 outcomes. So you might say, if you answer this, that maps to a dog and maps to a horse or something like this. If you structure that in the right way, you will still have a quiz that produces a varied number of outcomes. Hopefully, if you really focus on it, you can share outcomes that have some meaning for people.
A lot of people ask at this point, they say “Well, so what you are telling me is that this is some kind of a survey? How do surveys fit in?” What is amazing about quizzes is that you are gathering all of this information from people that are answering these questions. You are learning so much about them. It allows you to help them, provide useful information to them and serve them better, just like a survey would.
But the big difference is, I never see surveys shared in social media. Maybe once in a blue moon if there is a big special offer attached to it. What happens when people send out surveys? What are they actually saying? They say, “Please take my survey. It will only take 5 minutes. There are only 5 questions in it.” We end up begging people to take the survey. Why is that?
I think the reason is, is that surveys aren’t feeding the people that are taking the survey. They are clearly feeding the company that is putting the survey out. With quizzes, both sides are being said, “Yes it is clear that I am going to input this information, but I am going to get something back out of it too. That “me” drug, that clarity, that sense of belonging, in a confusing world. So, we see quizzes as being in a whole different category than surveys for that reason.
When it comes to finding the right images, this is kind of the next step. You have done your research. You have your quiz questions all hammered out. Now you are saying, “Now I am going to figure out what images or media to put with this.” We have got a bunch of tips on our blog post called see images & Qzzr. You can feel free to tweet at me for that, send me an email. You have my contact information or you can just look it up on our blog.
Here is a simple one to get you started. Just go to Google images. Look at the search tools. Go down and click on “labeled for reuse.” That is only to show you photos that are already labeled for people to use. That will keep you free from breaking any copyright laws. That is where I suggest you would start if you just want to get started making a quiz. Of course, you have got a bunch of other resources where you can find a lot of other great images. Images that you own are great to incorporate, maybe even the best to incorporate. That is just a tip to get you started in the right way there.
Once you have gotten all of that done, you should be able to create your quiz in minutes. This is just a little sample of the interface on Qzzr. Whatever tool you are using, just do all the hard work first. Focus on that and then when you go in to create your quiz you are just going to have it all lined out. It is going to go really fast.
When it is time to share it with the world, here is that quiz that I mentioned: The Hardest Car Quiz in the World. You can embed your quiz anywhere. Make sure you are embedding it in everyplace that makes sense. Make sure you have it set up so that when people share this quiz in social media, it is directing traffic back to that page.
This is what it looked like embedded on the car quiz. They didn’t even put a background image on it. They kept it very plain. They shared this quiz in social media and had a hugely successful quiz. It has really taken off.
So the question now is, does technique matter? This is kind of an open-ended question. Does it matter for you, and does it matter for the whole quiz phenomenon or not? I would say in both cases, the answer is yes. Technique matters if you like results. So, it matters for you because it is going to make a difference in either the share rate that you get or the lead conversion or offer click-through rate that you get.
But, it is also going to matter because there is this thing going on right now where there are so many quizzes being created. Inevitably, we are going to see a lot of quizzes that come out that aren’t really created using best practices. That will start to erode, I’m afraid, the trust that people have in quizzes. Maybe that is okay. Maybe that needs to happen so the best can rise to the top.
At any rate, as we look at it for you, if you want results and you are going to try social traffic, or capture qualified leads, you have got to get some technique down. Here are some examples of a poll of some of the top-performing quizzes with different lists talking about share rate and offer conversion. You will see that a number of these quizzes on more than one list, all of them have great topics. All of them have great content. They are interesting topics with great titles. Interestingly enough, they were not great on channels both large and small.
I am going to fly through now, as we get ready to wrap up the presentation part of this webinar, and then I would be happy to take some questions before we wrap. Just think about these motivations of a person taking a quiz. They want to feel like the questions are fair. They want to trust the data. They want to feel sufficiently assessed. They want to be entertained by what they are seeing. They want to be challenged and fed by it. If you want them to share, to want to see how their friends do, they need to have an amusement about the result. You want to give them something to be proud of. If you want this to convert into offers and leads, give them something that is interesting.
Make sure they have a reason to trust the person offering that. That everything you have done has been communicated and that you can be trusted. Hopefully you have found people that are passionate about the subject.
Here are the final 10 tips on creating quizzes. Show me something cool. Make it look good. This quiz on the right was from a very popular quiz entitled, “Whose Cleavage Is This?” But, it wasn’t what you would think. Instead, the people that were being shown here were folks just like Dog the Bounty Hunter to make people laugh. It certainly got a lot of shares.
You can also do things with the way you use images like we talked about. These are examples of that. Even the questions themselves are images, as well as the answers. You get bonus points if you do something creative, like these folks over at Sideshow Collectibles. If you look at these different questions and answers, these images are all one image that they have pulled together to make their answers look really cool.
So, ask me interesting questions. This is my mother-in-law, Kristi. I love spending time with her because she is the best question asker that I know. That makes her a great quizzer. Whether it is trying to ask people which of these images are a museum, or something else, ask questions that pull people in. Ask questions that have a logical flow to them, as people go through that quiz-taking experience.
You want to be fair, talking about graded quizzes here in particular. Don’t put answers that are so close to each other that you make people feel like you are trying to trick them. In this cow example, if we were to ask a question about “Which type of cow is that?” If we weren’t talking to an audience that was likely to know their cows, they are going to feel a little bit frustrated if there are really close different cow types that are included in this list of answers.
So just make sure that you are being fair and are not trying to trick people because that is not what is really helping people try to learn or making them want to share the quiz. We have talked about these quizzes. Create titles that will reel people in.
Help people feel sufficiently assessed. That is something where Byron has NOT felt sufficiently assessed in the number of quizzes he has taken. That raises questions in his mind. It is not just about the number of questions, it is about the type of questions. One thing to consider is, if you want to tell people what kind of car they should drive and you only ask 3 questions, they had better be 3 great questions. Now this other one that we look at on the right here, is “What Type of Ford Mustang Are You?” That has 10 questions. That was pretty effective.
Feeding people is all about giving them this additional information when their minds are opened, just like these examples do here. People ask this question about the animal and they find out the hosting cows are a breed originated in Europe with black and white spots. Did you know that black and white cows come from breeding two other breeds that were black and white? Now you have just given people something to hang onto. Right when their mind was open, you have put something in it that is more likely to stick because of how they learned it.
Stay on topic. If you know your people are Star Wars lovers, give them the Star Wars pugs. Give them what they came there to get. Make people laugh, for sure. It is the main reason behind a large percentage of the quizzes that are taking off. Give people something to brag about, meaning, this end result. Make it something they can be proud of, be willing to share. It should be this “branding of me” concept that we discussed earlier.
Then, make people an offer that they can’t refuse. If you want to use this quiz to generate leads, then give them something very meaningful. I love this Meg Ryan’s Martha’s Vineyard Oasis result. People wanted to find out about what celebrity home was really meant for them. You can see the home here and this quiz in particular got a click through rate that was just off the charts, well above 50%.
So, the bottom line is, go and make something awesome! You know, as great content creators how to make something an audience will like. Find ways to put quizzes in it and you can get started doing that on Qzzr.com. Try it out. Go do it. It is free. You only pay for upgraded plans when you start to generate leads and offer click-throughs.
If you are feeling like you have seen this quiz game from the outside and you don’t know how to get in, it might look like a brick wall. I would just suggest that it is actually a wall made of paper mache’. Just go up there and blast right through it. Get started. Follow these steps and you never know what your next quiz, or the quiz after that might do to generate results for you. So that is the presentation that I have there, Byron. Of course, I am happy to take questions.
Byron: Terrific. I really appreciate a great, just a fantastic presentation. I really appreciate it. A lot of great questions came in, so I just want to get to those really quickly. We have about 5 or 10 minutes that we can ask a few questions. Let me rip down a few of these great questions that came in.
How can you make sure your quiz is not stolen or redone by another organization?
Owen: Yeah, a great question. So, there is not just one simple answer to this. It is kind of a silver bullet. We have seen quizzes become recycled from other places. So, the safest answer may not be comfortable for everybody, it is not just a failsafe thing. It is to do the best one, to do it first and to be the one that people refer to. What we have seen is that there are people that have done those kind of copycat quizzes, and some folks have gone the route of pursing legal action. Of course they kind of rip off their content. Others have decided to let it ride. The shortest answer is the hardest, and that is to be the best and do it first.
Byron: Okay, I am going to allow you about 15 to 20 seconds for each question as they continue to come in. I would rather get a quick answer, than no answer for some of these.
Can Qzzr be applied on an internal sharepoint site?
Owen: That should be similar to sharing a YouTube video. I am guessing that if a YouTube video can be embedded there, that Qzzr will work great there too. Shoot the specifics to me at firstname.lastname@example.org and I will take a look.
Byron: Do you need Disney’s permission to mention Disney in a quiz?
Owen: I would. I would get Disney’s permission to mention it, yes. I would say that most people who are mentioning Disney in their quizzes do not have permission. But, I think it is the best practice to get their permission.
Byron: Could you tie a prize or a raffle if they leave their email address or like your Facebook page at the end of a quiz? Do you have any thoughts on that as a strategy?
Owen: Yes, it has been extremely successful. One example kind of like that, which I showed was the Maverick quiz, but there are others that have used this as part of a giveaway. They have seen the email conversion rates of over 50% in many cases.
Byron: Do you have any B to B examples that you could share with anybody and can they email you with some B to B examples?
Owen: Yes. That is a question I get all the time and I love the question. I understand it, but I also hate it at the same time. That is because I really feel like content marketing is about P to P, person to person marketing. This works with the business setting. That is how I came to it, through what I was doing at Fit Marketing. We started with our own agency, which was a B to B example. We had actually a group that is a software company. It is a B to B focus that is doing a case study live on our blog right now. They are going to chart their progress as they go.
I would just say that the people that are doing this best from a B to B perspective are people that are following the same principles and tactics as the people who are doing it from B to C. We are going to look at some specific examples but you can email me at email@example.com.
Byron: For local businesses, any thoughts on geotargeting, you know, sort of focusing on a more limited local audience? I guess quiz promotion is probably the element there.
Owen: That’s right. We have seen people do that successfully with a Qzzr promotion on Facebook. Targeting specific geographic locations. Particularly when the content is very relevant for an area, whether it is Connecticut (which is broad like a state) or just a city. An example of one that did very well on the Facebook ads was something about where you should have your wedding in Chicago. There were a lot of people up for target in that area, and they saw some really valuable local traffic. It is a different idea. You are not looking for the big viral hit, necessarily. Focus on something local. You might be looking for some local traffic or some well-qualified leads.
Byron: Does Qzzr provide any metrics for how many people clicked on the quiz, or took the quiz, etcetera?
Owen: That is right. When you go on your Qzzr account, when you login you can go on any quiz and click the stats panel. You can see kind of the whole conversion or engagement path from taking the quiz, where they fell out, how many people shared, and a bunch of other stats there, as well.
Byron: A bunch of questions on images. You went over it pretty well, but one question is, do you have permission to use celebrity images? Again, you showed people how to use free images online, so that is perhaps the answer.
Owen: I would say that is the answer. There are a lot of celebrity images there in the Google images section that is labeled for reuse. So that is a good place to start. Then there is that blog post on Qzzr, which is about images on Qzzr and how you use them, copyright ideas that you want to keep in mind. Go to the blog, or if you want to chat more about it, hit me up by email.
Byron: Do you provide consulting on marketing, via Qzzr? If so, how do you charge for those services of marketing quizzes that might be produced on your platform?
Owen: Yeah, great question. We do have for enterprise plans and you know, the Today Show signed up this week. When someone like that signs up for an enterprise plan, you have a kickstart consulting package. By and large that is actually delivered through agency partners who are really, really great content creators or other Qwizards. Others that have kind of heard about this and they decide they want to be a great content creator. They get in contact with us. We put them through some training. Then those people are available to help when we have some big partner come in. So, whether you are interested in getting that consulting, or getting trained up to become that type of consultant and become a resource to us, that would be another reason to reach out and get in touch. Really something that I am super excited to be working with you about, Byron is you and your great team. I think you have got some really talented people that could contribute that way.
Byron: We will close on that in a second. A couple more. Are there sources for preconfigured quizzes that have already been built, and what is your take on that? Prefab, preconfigured quizzes. Do they add value to your website? What are your thoughts there?
Owen: Good question. Some quiz creation tools are largely based on a templated system. We have avoided that at Qzzr, only because we feel like it creates this culture of followership as opposed to leadership. You know, the templates are out there to see. Some examples of the titles and topics. I would say look those up. Feel free to try and reverse engineer some of those that have been successful. But we are not talking about really difficult to recreate templates. You go into our quiz creation tool and you can kind of pump that out the 8, the 13 or even 20 questions. Follow this kind of pattern of what has been successful. That is what you want to start with. If you want to go with the imitated and improved model, I would say just find what is successful and then build that on your quiz tool. I haven’t seen the value in a lot of people of just following a template because it almost gets them thinking about things in the wrong way, right? They say, how do I follow this template instead of thinking about what really will resonate with their audience.
Byron: The definition of content marketing and the topic area of this webinar is listening to the wants and needs of your customers and delivering it to them in a compelling way. Right? That is our definition of content marketing.
Do you think that quizzes can actually be something that you could learn some wants and needs of your customers outside of even the scope of what you are selling? Do quizzes present opportunities to do that and could that be really interesting?
Owen: That is perhaps the most interesting part of quizzes that we haven’t really touched on that deeply in what we have talked about today. Just think about this. We have had people that have been creating quizzes for a while now that have thousands, hundreds of thousands, millions of questions answered that are helping them understand the preferences, the trends with their audience. They are definitely responding to that. They are responding by what they are giving them in content. They are responding by what offers they are putting in front of them. It is where I think quizzes beat surveys. You know, if this renaissance happens it is like “wait a minute.”
With quizzes, are people more incented to tell the truth? Right, like if I have something invested in the answer, if I know I am getting something out of this, as opposed to a survey where I am just kind of filling it out, might I even be more honest in what I am saying? As the person who is administering the quiz, you have got a treasure trove of data you can use to help people.
Byron: Well, there is a whole bag of things that you and I will be talking about offline on that because I think there is an incredible opportunity to do some really exciting things together. Could you talk a little bit about, do you suggest hiding questions one after the other? You know, Buzzfeed tends to throw all the questions at you. Do you have thoughts on that, and how does that tie in with your definition of “snackable”? You know, how many questions do you need? How long should the questions be? Could you get tactical with us for a second?
Owen: Yeah, great questions. So when it comes to the length of the quiz that is presented, what we call the standard Buzzfeed quiz is what we call a long form embed, where it is just a whole, big scrollable list of questions, that is working. That is just working, without a doubt. So is the one question at a time process that a majority of Qzzr quizzes are showcasing right now. I would say that both are working. I don’t have data to support kind of an aggregate of one way working better than another. I would say for that reason, Qzzr is actually soon to roll out the long form embed as a quiz type. It is just an option if you want to share your quiz that way. I think we will gather more data as we go from that.
Byron: My final question, and these last few are from the Byron library of inquisitions. What kind of skills, do you think a really good Qwizard possesses?
Owen: So the easiest answer to that a great writer. Underneath the covers of what a great writer is, is really a great thinker. I think if you are a great thinker, you can really understand what resonates with people. You can understand how to then logically put together an article or a video or a website, because you really get that all great communication boils down to one-on-one communication, right?
People talk about mass marketing. If you are doing mass marketing right, you are boiling that down to one-on-one conversation with somebody. So anybody that is able to really boil down the essence of what really needs to be communicated, and can convey that through great writing, Qzzr will make the rest of that easy for you from there. It is easy to find the images. It is easy to crop the images and to make it all look great. Everything kind of flows from that thinking that manifests itself through great writing.
Byron: It has just been great having you on today’s webinar. I want to show you something real quick that I want to get your opinions on. You talked a little bit about the importance of certainly search engine optimizations, but creating titles for quizzes. I do think there is something really powerful there.
Do you think that there are tools like this that are helpful? Inside Writer Access, we call it a topic finder, which quickly pulls up for you terms that begin with how, when, where, what, who, showing search volume and CPC price. In looking this over, I just punched in lasik here because you had an example on it. As you look these over, do you think, do you use tools like this? What do you use, and do you think a tool like this would be helpful?
Owen: I love this. Yes, we use tools like this. People who are successful at creating quizzes use tools like this. Whether they are using tools, there is a whole variety of tools for this kind of thing. Whether it is just kind of using their Ad Words tools, or this, what I love is what you are really pulling up there Byron is the questions that people are asking. The problems they need solved. And those are a great starting point for quiz creation. I love this.
Byron: Yeah, cool. It isn’t available for all of our clients right now. I am going to make it available for our writers as well, because I think it is a really great research tool and we just need to do that. So, I also just want to show everybody where they can get ahold of my book. We will be sending both a copy and a link to the two copies of my book. You can download as well the presentations and a link to the recording of this presentation as well. So, good stuff is coming everyone’s way.
Thank you so much for being with us today, and really everyone learned a lot. It was fantastic.
Owen: Thank you so much, Byron. Great to be with you. Great to be with everyone online. I would love to connect with you through Twitter or email or Linked In. Whatever is the best way to be in touch. Let’s just write this quiz story together.
Byron: Right on. I look forward to my next conversation with you, which includes trying to have quizzes created. I request coming to a theatre near you soon, where you could use the powers of our writers here at Writer Access to create quizzes for you, using the Qzzr platform. Something that Owen and I are working on, very quickly, given the response of this webinar. So tune in for that everybody.
So thanks again Owen, thanks again everyone for listening in. We will see you next month for our 57th. This has been a really great webinar with an amazing turnout for this. So, thanks again for everyone tuning in. We will see you next month! Bye.