Overcoming Budgeting Challenges

Tuesday, January 31, 2012 – 1:00 PM ET


Join Byron White and Robert Rose, Strategist In Residence, Content Marketing Institute, for this month's webinar on developing a content marketing budget for 2012.



Robert brings years of experience to the table working with dozens of companies on the topic. He'll offer some fresh data and research from the Content Marketing Institute to help you overcome budgeting challenges and make the case for content marketing investment. Together, Byron and Robert will help you determine how to use your dollars wisely and why content planning and performance measurement is the key to content marketing success.



In this special content marketing webinar you'll learn:




  • How to build a business case for content marketing investment


  • How to operationalize content marketing strategy


  • How to pick the winning marketing investments for 2012


  • How to find out how much your competition spends


  • Tools and techniques to save more than just a dime


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