The Creative Brief

Monday, May 7, 2012 – 1:00 PM ET


This month's topic focuses on developing a Creative Brief. In simplest terms, a Creative Brief is a framework or foundation that informs a writer of guidelines for a content project. It contains a well-identified and articulate summary of the key factors that can impact a project: company background, target audience details, competitive intelligence, brand goals and specific project particulars. The best creative briefs are concise and to the point. Byron and guest Nick Usborne will guide you through the creative process used to develop a Creative Brief.



In this Webinar, you will learn...




  • What is a Creative Brief? Why do I need it?


  • Key questions to ask your customers


  • Key answers to tell your writers


  • Private Access to Creative Brief Wizard


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