WriterAccess Webinar Archive
Content Revenue Architecture
Thursday, March 25, 2010 – 1:00 PM ET
The content marketing revolution is maturing, and sales and marketing are finally starting to converge with one common mission. But creating, designing and measuring the performance of this endeavor isn't easy.
Join Byron White of ideaLaunch and special guest John Stone, CEO of Revenue Architects, who will walk you through how to build a revenue-architecture plan for your company so you can beat your competition on the web. From content marketing to PPC strategy, lead scoring, SalesForce.com, tracking and ROI measurement, this webinar will cover everything you need to know about building a content marketing revenue-architecture plan.
The slidedeck from this webinar is available for download.