Management Team

Byron White, CEO

ideaLaunch and WriterAccess were founded by Byron White, one of the original content marketing revolutionaries and a serial entrepreneur. He's a published author, popular speaker and host of a monthly content marketing webinar. He's also the founder of LifeTips.com where he hosts the LifeTips weekly radio show. After a battle with cancer he founded the LostBall golf tournament that's raised more than 100K for cancer research. He leads the Writer Access team, and his success is well documented in numerous publications.

Aaron Robinson, Director of Technology

Aaron Robinson is responsible for overseeing all research and development activities, as well as setting product and technology direction for all of the ideaLaunch companies and subsidiaries. Aaron has spent the past decade concentrating his personal and professional development on Microsoft technologies. Aaron has twice qualified as a Microsoft Certified Solution Developer and is a frequent contributor in online development forums. In January 2006, Aaron was recognized as a Microsoft MVP, an honorary status conferred by Microsoft on those who support the development community.