The WriterAccess Team
Byron White, WriterAccess Founder and CEO
Favorite hat: Stetson, thanks to family's deep roots in Texas
ideaLaunch was founded by Byron White, one of the original content marketing revolutionaries and serial entrepreneur who balks at the word "can't." After a battle with cancer in 1992, he founded the Lost Ball Golf Tournament that's raised more than $100k for the Jimmy Fund. His giving nature is likewise noted with his proudest accomplishment, which is gainfully employing so many people over the years as an entrepreneur. This published author, popular speaker, radio and webinar host doubles as an outdoor gas grill fanatic. Working is his thrill and passion, although he strives to make it fun and does in fact cherish every minute with his wife.
Aaron Robinson, Director of Technology
Favorite hat: L.L. Bean fleece stocking cap, at least in winter "now that I have no hair"
Aaron has worked with Byron since the Web was in diapers. And with parenthood as his proudest accomplishment, he's no stranger to diapers, or even keeping a squeaky rubber duck in his desk drawer. Aaron oversees all software development, technology and innovation for the idealaunch properties, backed by impressive high-tech honors. He's twice qualified as a Microsoft Certified Solution Developer and his support of the online development community earned him Microsoft's honorary recognition as a Microsoft MVP. As expected, the Internet is one thing Aaron could not live without, although a daily dose of Dilbert.com runs a close second.
Joel Wilson, Senior Web Developer
Favorite hat: Panama hat, "Think Indiana Jones"
Joel may dress the adventurer in his Panama hat, but don't you dare ask him to go exploring in a place seething with snakes or without his family in tow. Raising his two young sons is his proudest accomplishment, and hanging out with them is his fave way to unwind after a brutal day. Not that this web developer gets lots of downtime. His home computer network is always buzzing, with at least 10 nodes connected at any given time. Despite his intimidating appearance and lack of stock in astrology, Joel says he's an Aquarius to a tee and, in reality, a giant Teddy bear.
Glen Jackman, Marketing Specialist
Favorite hat: "Not a hat person" but learned to wear a marketing chapeau
With honors that include receiving the Mio Davis Marketing Scholarship in 2011 and graduating cum laude from Suffolk University in 2012, Glen is one smart dude. He's also an ambitious one, working his way up the career ladder since joining the team in 2011 as an intern. He's currently the go-to marketing representative within ideaLaunch and WriterAccess, overseeing a batch of interns, vendors and circus acts. He's fond of Grumpy Cat, being outdoors and couldn't live without pockets. The tall, thin and always-hungry man keeps a ready stash of granola bars (and Band-Aids) in his desk.
Robert Barnes, Sales and Business Development
Favorite hat: Decaying Red Sox cap as proof of undying devotion to the team
Rob joined WriterAccess in February, 2014 and heads the enterprise sales and business development effort. He holds an English degree from Colby-Sawyer, where he captained the collegiate tennis team with a booming lefty serve and what might be mistaken for a backhand. Rob is currently awaiting an invitation to the Hogwarts School of Witchcraft and Wizardry, where he intends to complete his graduate studies.
Charlotte Garden, Content Strategist
Favorite hat: White ski hat with pom-pom on top
As the content strategist who hopped on the WriterAccess bandwagon in 2014, Charlotte knows a thing or two about content. Even the Wall Street Journal thinks so, once interviewing her because of her kick-butt blog. Her blog is not the only area where she kicks butt, thanks to her penchant for exercising to unwind. Charlotte describes herself as creative, driven and happy, although it's unclear if these traits are innate or come from the magic talisman in her desk drawer. "Portlandia" makes her laugh, spiders make her scream and she'd be lost without her Keurig machine.
Louis Roe, Talent Specialist
Favorite hat: Woolen hat with ear flaps and braided tassels
Don't let his young looks fool you. Louis Roe is actually a savvy guy with a keen knack for transforming most any environment into a creative and inspiring one. That's a main reason his WriterAccess internship morphed into a full-time position on our talent management team. When he's not busy motivating others, you'll find Louis on his laptop checking out cute animal videos, avoiding maddening BuzzFeeds, or otherwise enjoying music, art and dogs. He steers clear of his kitchen (too many dirty dishes!) but enjoys plenty of snacks while making art with friends to unwind. His biggest peeves are bigots and rude concert-goers, which he notes are often one in the same. And yes, he's over age 18.
Lauren Cowher, Service Team Supervisor
Favorite hat: Straw-fedora-beach-hat-thing
Lauren is known for being witty, intuitive, driven and the self-proclaimed family runt. Although she stands at 5-feet, 7-inches tall, she may as well be a thimble compared to the squad of giants from which she hails. Those giants evidently have giant brains, as Lauren's pursuits in social and visual anthropology netted her BA honors from Princeton and MA honors from Goldsmiths, University of London. She likes to unwind with a long run and/or a tall pour of Sauvignon Blanc, couldn't live without her Spotify Premium subscription, and insists her world would be a much better place without those irksome polar vortexes.
Kristin Schiff, Enterprise Service Specialist
Favorite hat: Big, floppy beach hat
A fan of puns, hockey and building awesome customer relationships, Kristin works exclusively with WriterAccess Plus clients to help them to take content marketing to its zenith. She on-boards new clients, helps set-up new projects for existing clients, and is an expert in getting content created with the high volume, quality and speed needed in today's environment. Personal interests include running, cooking, canning, and things like heading a charity for Boston's Children's Hospital. She couldn't live without her computer, would rather live without her commute, and totally gets her money's worth out of her Netflix subscription.
Allison Lynch, Plus Service Specialist
Favorite hat: Fedora. 100%.
Allison's always had an affinity towards the edgy, creative side of things. With a degree in Creative Writing and the Fine Arts, she utilizes her multitasking abilities to be a jack-of-all-trades kind of Support Specialist. She joined the WriterAccess team in 2013, working with freelance writers and clients to manage the content workflow. Allison is an avid, dedicated runner who qualified for the Boston Marathon in 2013, and assisted in supporting the victims of the subsequent terrorist attack. Her downtime includes creating wildly abstract art, cuddling with her two pet bunnies, and writing for local running magazines.
Georgina Castellucci, Service Specialist
Favorite hat: Slouchy cashmere beanie (for its stylish yet laidback vibe)
One of the first things you'll note about Georgina is that she's always smiling. The second is her adaptable nature that has allowed her to acclimate herself at WriterAccess in 2014 with ease. She is upbeat, meticulous and creative with a soft spot for animals. Destined to become a writer, she was the first in her preschool to learn to read, quickly establishing herself as the class bookworm within one of the top school systems in Massachusetts before double majoring in Philosophy and Public Policy. Though she maintains herself as a healthy living advocate, Georgina is quite the foodie, eating her way through some of the best and most unique restaurants Boston and Cambridge has to offer.
Amanda Shea, Service Specialist
Favorite hat: Beanie
Puppies, snakes and dark chocolate all have a place in Amanda's life. The first makes her laugh, the second makes her scream, and the third is something she simply can't live without. This self-proclaimed tree-hugging vegan joined the WriterAccess team in 2014, quickly stocking her desk with hemp superfood snacks. Perhaps not surprisingly, her ideal way to unwind is with yoga and herbal tea. The fix must work wonders since Amanda was sharp enough to graduate college as a double major and never loses her edge for snapping up the coolest sunglasses. She could do without angry people, but certainly not without her laptop or NutriBullet.
Kelly Pfeister, Executive Assistant
Favorite hat: Can't wear them. "They don't work with my head, period."
Kelly's daring nature propelled her to take a chance moving from New York to Boston after graduation, and it's been paying off sweetly. Her joining our WriterAccess team in 2014 is part of that sweetness, as is her discovery of Boston Harbor as an awesome place to shake off a crummy day. Watching "You've Got Mail" runs a close second, especially since Kelly aspires to be like the movie's director Nora Ephron. Kelly has already started making a name for herself with her photography skills, with several of her photos making it into The New York Times. Kindness and friendships keep her thriving, and she has a keen eye for finding the silver lining in any situation.