Management Team

Byron White, President

Byron White is the President and founder of ideaLaunch, the hub for a group of businessed that include LifeTips.com, SplitTestLab, WordVision, WriterAccess, WriterAccessPlus and other companies. He is an active speaker at various Search Marketing conferences including PubCon, Affiliate Summit, eComXpo and more. He is the hosts of the weekly LifeTips radio show on WebMasterRadio.FM every Wednesday at 4 PM EST. Byron's entrepreneurial success has been well documented in Inc. Magazine, AdWeek, The Boston Globe, The Boston Business Journal, Portfolio Magazine and numerous other publications. Prior to starting ideaLaunch, Byron founded Freelance Access, a graphics arts placement agency representing graphic designers, copywriters and web designers, which was later acquired by Aquent. After losing a testicle to cancer, Byron founded the Lost Ball Golf tournament, which has raised more than $100k for the The Jimmy Fund. He currently blogs on LostBall.org. Byron's previous work history includes time at Arthur Andersen, Hill Holliday and he holds a Masters Degree in Business from the London School of Economics.

Aaron Robinson, Director of Technology

Aaron Robinson is responsible for overseeing all research and development activities, as well as setting product and technology direction for all of the ideaLaunch companies and subsidiaries. Aaron has spent the past decade concentrating his personal and professional development on Microsoft technologies. Aaron has twice qualified as a Microsoft Certified Solution Developer and is a frequent contributor in online development forums. In January 2006, Aaron was recognized as a Microsoft MVP, an honorary status conferred by Microsoft on those who support the development community.

Carolyn McKibbin, Editorial Production Manager

Carolyn McKibbin manages the production department at LifeTips. Coming to the company as an editor, she naturally transitioned into her role coordinating editorial and search engine optimization initiatives. She oversees projects at their conception and supports her team in delivering engaging content that drives higher search engine rankings and establishes a greater Web presence for our clients.

Carolyn is an award-winning writer with a master’s degree in journalism and a background in foreign languages. She has worked in marketing, publishing, and public relations. Check out her weekly Friday blog posts on the LifeTips blog.