In simplest terms, a Creative Brief is a framework or foundation that informs a writer of guidelines for your content project. It contains a well-identified and articulate summary of the key factors that can impact a project: company background, target audience details, competitive intelligence, and brand goals. The best creative briefs are concise and to the point. That's where our Creative Brief Wizard comes in!
Answer a few questions about your content guidelines and specifications, and then download the brief and attach it to your orders.
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1 of 6: General Information
Name your Creative Brief for reference.
Please summarize, in one or two sentences, details of what content assets you want to produce.
Please select all future order types to which this Creative Brief might apply.
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2 of 6: Company Information
Please describe your company product or service, and your strengths, weakness, opportunities and threats.
Select from the list, choose Other if needed.
Scale the brand voice for your company to help writers infuse your brand into the content they're creating.
| Simple |
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Complex |
| Authoritative |
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Humorous |
| Feminine |
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Masculine |
| Luxurious |
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Economical |
| Modern |
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Classic |
| Playful |
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Serious |
| Loud |
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Quiet |
| Subtle |
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Obvious |
Who is your competition and why are they better or worse than you?
Describe your unique selling point for your company, products and/or services.
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3 of 6: Target Audience
Who will be reading this content? What do they know about your company or the topic?
Scale the proficiency level of your readership.
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Low |
High |
| Topic Knowledge |
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| Product/Service Knowledge |
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| Education Level |
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Scale your target audience on these qualities.
| Know It All |
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Undereducated |
| Formal |
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Festive |
| Fearful |
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Fearless |
| Skeptical |
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Optimist |
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4 of 6: Style and Tone
Scale the style and tone that would resonate well with readers and customers.
| Informative |
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Storytelling |
| Academic |
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Slang |
| Static |
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Dramatic |
| Boring |
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Compelling |
| Dry |
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Animated |
| Feed the Brain |
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Touch the Heart |
Please provide a sample of content created in the style and tone required for success.
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5 of 6: Research and Inspiration
Please list any industry publications you'd like the writer to use for reference and/or cite.
Please list any communities or online hang outs that might offer inspiration for writers related to your content goals.
Offer any bright ideas, resources or reference that might inspire research and development of high quality content.
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6 of 6: Drivers and Requirements
Explain any goals you are trying to achieve, and the main objectives for any content you are creating (engagement, traffic, listing positions, optimization, etc.)
Explain any restrictions, legal requirements or key business challenges or trends.
Is there anything else you would like to communicate to writers?
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