So… What Does a Copywriter Do Exactly?
What is a copywriter, and what makes a copywriter different from other types of writers? Get the definitive guide. Bill Gates once said that content is king, and he was right. Content is what drives marketing in the digital world. There are many terms used to describe writers in the modern marketing world. Strategists, specialists, […]
Be a Comma Comma Chameleon
Comma, comma, comma, comma, comma chameleon! You come and go, you come and go! Culture Club reference aside, isn’t that the truth? As a writer, you constantly have comma questions when creating content. Does the client want you to go Oxford or sans what you consider to be excessive? Or are you working with an […]
Writer Tools for Success: Apps and Software
To be a freelance writer, it’s often said that all you need is a computer and an internet connection. While that’s technically true, I find that the true key to success lies in what’s on the computer. Certain software programs can be a big help to your career. In this part of our series, we […]
3 Content Marketing Careers Borne Out of the Gig Economy
What can the gig economy do for you? Well, it depends on who you are. If you’re a business leader, you can benefit in dozens of ways by cashing on the unique skills and expertise freelancers bring to the table. But, what kind of people live on the service-provider side of the screen in this new gig […]
Talent Q&A: Writer and Strategist Rachel P.
We are on a mission to get to know our talent better. This week we caught up with 4-star strategist Rachel P., an indie game developer with a passion for amphibians. Rachel is also a 6-star writer with WriterAccess! Q: Where did your attraction to video games come from and what are some of your […]
Talent Q&A: Writer Miranda B.
Miranda B., a librarian practitioner with a passion for travel and trucking. “I can always switch gears if I feel like my writing is stagnant. The last thing I want is to write when bored because then the content reflects that mindset.” Q: It looks like you have experience in many different areas. How has […]
WriterAccess Weekly Round-up: Introducing Mia
Hello, I’m Mia, a “newb” here at ideaLaunch. I come from the editorial industry, but I’m very new to the world of content marketing. Honestly, these worlds aren’t far apart. Where I come from, I’ve learned that words are powerful. I’ve seen companies use them, many abuse them, and others, well … get completely frazzled […]
WriterAccess Weekly Round-up: Fashion Forward
Welcome back from the weekend! Not to start off your Monday on an angry note, but this blog from ProBlogger is from a man that makes $3,000 a month on his travel blog. And yes, this sounds like good news to all bloggers out there with a dream and an empty wallet, but he claims […]
WriterAccess Weekly Round-up: On Focus and Second-grade Comebacks
Welcome back from the weekend! And welcome back to the Round-up, in general. After Hurricane Irene, Labor Day, and a few guest posts by Associate Content Strategist Corey Eridon (who graciously filled in for me after some personal matters), it has been awhile since I’ve been able to dispense link-filled merriment. So without much further […]
WriterAccess Weekly Round-up: Reading, Writing, and Rocking
Welcome back from the weekend! I am really bad at titles. I’ll admit that. Sometimes I spend longer trying to think of an effective, creative, thoughtful title than I do creating the content itself. (And yeah, sure sometimes I just throw something on there.) Instead of giving us some awesome formulae for creating exceptional titles […]
WriterAccess Weekly Round-up: Can You Hear That Feedback?
Welcome back from the weekend! First off, I want to thank Corey, our Associate Content Strategist over here at ideaLaunch, for helping fill in writing the Round-up for me while I had some personal matters to attend to—and for her Leonardo Dicaprio shout out, too, of course. I could again talk about how important guest […]
The Pros and Cons of Google+ that an Experienced Writer Needs to Know
Everyone, including every amateur and experienced writer, is abuzz about the launch of Google’s new social media platform, Google+. China has already banned the use of this social media platform – no big surprise there. There are many features that people will love, but there are still a few bugs left in the system. Even though […]