Simple Reasons Marketing Campaigns Fall Flat
It was the perfect campaign, so why didn’t it work? Think of your marketing strategy as a soufflé – even with a no-fail recipe and fresh ingredients there is always a risk of failure. That is why serving a flawless soufflé earns you bragging points. Coming up with the right marketing formula is as much […]
Satisfying the Readers between the Printed Sheets (so to speak!)
Crusty old-time journalists used to boast about their abilities to “satisfy the readers between the printed sheets.” That sort of spirited newsroom braggadocio has little meaning in today’s world of digital publishing, online content, personal videos and broadcast news. The concept, however, remains valid, and has an effect on the relationship between a client and […]
Auto Writers Shift Sales into Motion
Accelerate the sales of your dealership from neutral into overdrive by hosting vehicle descriptions on your website. While getting your sales staff to produce this content is an option, the best solution is to utilize the creative skills of auto writers. Auto writers can be anyone, but are often former car sales or dealership professionals, […]
3 Fresh Tips to Freshen Yourself Up for Writing
How many times have you come to a deadline and found yourself half asleep? For legal content writing, especially, you can’t just throw the article together to meet the deadline, much as you might want to in that state. How do you refresh yourself to finish the job? Legal writers need to convey the law […]
Freelance Writing Trends in 2014: Looking to the Future
The past year has represented a significant paradigm shift for the average freelance writer. Search engine optimization techniques have significantly changed, content marketing is the new black, self-publishing is on the rise and freelancing in general has become more popular than ever before. The new year will undoubtedly bring many opportunities and challenges for everyone […]
It’s Too Easy to Be “Green”: How to Avoid “Greenwashing” Your Small Business Content
Are you a small business owner who prides themselves on being “green”? Before you hire a writer to create marketing materials that broadcast that message to the world at large, it’s important to take a good look in the mirror and make sure that your company, products, and services are truly as eco-conscious as your message […]
6 Steps for Fostering a Lasting Relationship with the Perfect Copywriter
Arguably, your copywriter is one of your most valuable assets. As the voice of your business, your copywriter is responsible for producing the lucrative text that engages your visitors and customers. While good copywriters for hire are hard to find, the ideal copywriter for your business is the proverbial needle in a haystack. If you […]
Why You Should Work at a Library, Part Tres
This is the last leg of Miranda B’s library trilogy. For the first installment, visit Why You Should Work at a Library, Part Uno. Read the second part at Why You Should Work at a Library, Part Dos. Between the shelves filled with paperbacks, soft covers, and hard covers, you’ll find CDs, DVDs, magazines and volumes […]
No Vacation Pay? Now What? The Freelancer’s Guide to Taking Time Off During the Holidays
You quit your corporate job and decided to join a ghostwriting service and you haven’t looked back. You can work in your pajamas, sleep until noon, and be in control of your destiny. You even get to take vacation whenever you want without having to worry about getting approval from your superiors. There’s just one […]
Create an Online Brand with Personality
Google it. Those two words have taken over the world of business. Whether you want to hire content writers for your blog or you need to find a reputable marketing agency, your search begins with a quick scan of Google search results. You can find out in a few seconds if your future freelance writers, […]
Is Your Content Truly Unique? Getting the Most From Your Writers
There have been a lot of changes in web content in the past year. Google’s new search relevancy algorithm destroyed many search engine optimization techniques that were commonly used and began emphasizing unique and informative content. Many websites found their search ranking inexplicable plummeting all of a sudden for this reason, and many had to […]
Become an Expert in 24 Hours
As a website content writer, you will find that, more often than not, you are asked to write on topics you know nothing about. While that can be intimidating, especially at first, it’s completely doable, and gets much easier over time. Before long, you will be able to become conversant with any subject in a […]