Byron Tip #1: Less is More

When it comes to marketing, we all want more. More performance. More conversions. More results. More, more, more. But less is often more when it comes to content marketing. POP QUIZ: What is the ideal number of sentences for a paragraph of web content? A. 1-2 sentences B. 3-5 sentences C. 6-8 sentences If you […]

10 Tips for Better Social Media Writing

Social media is meant to be consumed quickly.  Therefore, it should be comprised of meaningful, interesting content. Unfortunately, many writers get caught in the trap of long paragraphs, which will lose a reader’s attention after the first two sentences. Here are 10 ways to avoid this problem: 1. Look at the content feed for a site […]

Home Living Content Marketing Insights by Sandy B

Are you looking for content ideas for home living? Perhaps you have a blog or website that hasn’t been updated in a few weeks (or longer) and you’re ready to create some attention-grabbing, shareable content. Take a look at the home living industry today to get some ideas for your content. What’s changing? What’s new […]

4 Things You Need to Know About Technology Content Marketing

Technology is the driving force in modern society, and that doesn’t seem like it will change anytime soon. Tech companies are plentiful—so plentiful, in fact, that the competition is incredibly fierce. For every new tech innovation we get, such as smartwatches, virtual personal assistant devices, and even smartphones, there are hundreds of companies that create spinoff […]

When to Hire a Professional Ghostwriter

You and your staff may want to deliver appealing content for your target audience, but prefer to devote your energy to running your company. Or, you may be committed to regularly providing engaging and interesting content, but your team lacks the time or the advanced writing skills to rapidly generate material for publication. Hiring a ghostwriter […]

Medical Content Marketing Insights by Jacob C

Keeping up with marketing trends is essential for all marketers in the line of health products. Today, drugs are a pretty big deal.  It is important to consider the way they are presented to customers, the professionalism of the team involved, and the degree of personalization that is involved in selling them. If you are in […]

The 4 Biggest Secrets Behind Data-Driven Marketing You Need to Know

To an outsider, it may seem as though marketing is done with a combination of dumb luck, finger-crossing, and some midnight chanting. In reality, there is accurate data behind every successful marketing campaign. In fact, 78% of marketers confess to using data to develop their marketing strategies. Here’s the insider’s scoop on the four biggest secrets of data-driven […]

Real Estate Content Marketing Insights by Jacob C

The real estate market is a competitive industry. Every day, new technology and new agents join the market. You need to be wise to survive in this industry. But do you ever feel like there is a way out there to improve your marketing strategies and you just don’t know what it is? Well, you […]

4 Ways to Select the Best Pitch from Your Freelancer

Using our Topic Pitch feature is an excellent way to make the most of our talent and use their creativity to benefit the content you’re providing. It’s wonderful when you put out the call for a topic pitch and the writer you are working with comes back with several ideas that all look promising. But […]

WriterAccess Weekly Round-up: Reading, Writing, and Rocking

Welcome back from the weekend! I am really bad at titles. I’ll admit that. Sometimes I spend longer trying to think of an effective, creative, thoughtful title than I do creating the content itself. (And yeah, sure sometimes I just throw something on there.) Instead of giving us some awesome formulae for creating exceptional titles […]

Choose Your Language: Verbs with Verve

Quality content is more than clearly written, it’s compelling as well. It has a distinctive voice that clearly sounds like a unique writer. With that in mind, work on your verb choices to create compelling, unique content. Verbs work like mules, pulling your prose and your readers forward — if you choose them well. Much more […]

How to Blog for Dyslexic Readers

After more than 20 years teaching high school students with reading and math difficulties, I thought I knew all the tricks for helping people with various reading problems, including dyslexia decipher printed text. Now that I have migrated completely to electronic media for my writing, I have been forced to reconsider how to present computerized […]