Content Marketing Trends: Pre-Independence Day Reads
Happy Friday and happy Independence Day Eve! Before you clock out for the day and prepare for your socially distanced backyard barbeques and home-sparked fireworks displays, take a few to catch up on the latest and greatest in the world of content marketing. Then get ready to celebrate freedom in the good, old U.S. of A. This Just […]
Content Marketing Trends: Take Advantage of the Freebies
Welcome back to another weekly post filled with brand-new content marketing trends! Designed to help you grow your brand and improve your content marketing strategy, this Friday’s roundup is chock-full of free knowledge and free advertising opportunities, too! Have a Google My Business Listing? Drop Everything (Including a Pin on Your Business) & Take Advantage of Google’s Latest Freebie! […]
4 Signs It is Time to Revamp Your Existing Content
Oftentimes, it is easy to think your website is achieving its greatest potential if it is full of pages upon pages of content. Unfortunately, there is a lot more to it than that. Your content needs to act as a key resource for customers and align with your brand. Plus, it must meet the quality […]
What the Top 10 Content Marketing Hashtags Mean in the Industry
Hashtags make the marketing world go around. In 2019, marketing specialists SEMrush surveyed more than 1200 marketers around the world and reviewed more than 450,000 tweets, 700,000 blog posts, and hundreds of thousands of search queries to gain a better understanding of content marketers and producers. They sorted the information, and among other findings, determined […]
The Google BERT Update: How Does It Change Your Content Strategy?
Your content strategy is a big part of your branding. It’s how you help your business grow, and how you reach your audience. But now that Google has changed its algorithm with the BERT update, your content marketing strategy might also need to change. The BERT update is the biggest Google algorithm change in five […]
Will Google BERT Affect Your Content Strategy?
In late October last year, Google announced that it would make the biggest upgrade to its search engine in five years. About five years ago Google introduced RackBrain, which caused the content world go crazy when it came to their SEO paradigms (insert the meme with the Joker saying “Google Introduces an Upgrade, and Everybody […]
How to Rank Above Position #1 with Google’s Featured Snippets
The Google Featured Snippet’s position has become the new, coveted Google search engine position for both small business owners and marketers; and understandably so, as winning the Google Featured Snippet position allows for a ranking higher than the most traditionally desired position, of ranking #1 in Google. Getting Traffic through Organic Search Has Increased in […]
11 Reasons You Might Have a Sorry Excuse for a Content Strategy
When the success of your content strategy is in question, you want results — not excuses. So, take a look at the following list of sorry excuses for why your content strategy might not be working. 11 Sorry Excuses for a Not-So-Great Content Strategy 1. Maybe, You’re Just Getting Started Okay, this is one excuse […]
Why Do You Need to Open Your Links Into New Windows?
By now, you’re probably aware of the importance of links when it comes to serving up high-quality content that the search engines appreciate enough to put you on page one of the SERPs. While you might not know exactly how they impact your ranking (because, let’s face it, even Google’s explanations of its algorithms is vague enough […]
How Many Is “A Lot?”
A lot of us are still stuck in this early web 2.0 mentality of trying to reach everyone. Fifteen years ago we all had our minds blown by the fact that you could make a video in your living room, throw it up onto the internet, and get millions of views. Why not try and compete for […]
Thursday Trends 6/6/19
This week’s edition of Thursday Trends covers everything from little mouths telling big stories to measuring your media and following the latest content marketing trends. Read on for the latest content marketing news of the week! Find Out Why We Never Outgrow Bedtime Stories and What That Means for Marketing Why Your Audience Needs Stories: It’s […]
4 Ways to Work With Google’s Algorithm
Google uses an algorithm to determine whether content is going to be near the top of the search or not, and that algorithm changes frequently. But if you aren’t sure about the algorithm that’s currently being used or you’re not sure how to make the changes that are needed, you could end up losing out […]