7 Types of Blog Posts You Want in Every Content Strategy
When it comes to crafting and sharing your valuable content, freshness, and engagement are key. Discover how you can invigorate your blog with essential types of blog posts that will captivate your audience like never before. With blogs becoming ubiquitous, managing your own can be a daunting task. However, fear not, as there’s a way […]
Give Your Content New Life by Telling Your Story
Content marketing has always been about educating the consumer. This can be done in a variety of ways — you might write a blog post explaining to the reader why they need a snowblower, or you may create a video showing why one of your models is the best snowblower for a particular group of […]
Beyond Buyer Persona – Using ABM to Reel in Leads from the Fringes
Marketing, whether B2C or B2B, is all about the buyer persona and how to focus lead generation, conversions, and prospects into those that are most likely to buy a product or service. A good question to ask is how much of your total customer-base – potential or realized – does the buyer persona represent for […]
Pairing Content with Technology – The Art of QR Codes for 2020
A QR code is an optical bar code that we’ve all seen but may know by name. It’s those square, abstract, blotches on most packages you buy. They help to organize goods, impart information to scanners, and at the consumer level, they can link to product information. In this blog, we look at how a […]
Taking a Page from Game Developers: User-Generated Content Will Be Huge in 2020
Like many things that eventually made it to mainstream marketing and technology models, the gaming industry kicked off a concept many, many years ago before it got widely adopted: user-generated content. It’s going to be HUGE in 2020, according to the experts. At the Content Marketing Institute’s Content Marketing World 2019 conference, several key influencers […]
Using ABM Marketing Strategies for Content Management
Account-based Marketing or ABM is a hot trend that is changing the way businesses market their products and services. The gist of AMB is that it singles out businesses from the marketplace and then turns it into a market of one. That process might seem like a head-scratcher for content management and promotion, but there […]
Community Service – Legit Exposure Dollars!
Something every individual faces is people trying to get something for nothing. Some people directly ask, with no pretense, for a favor; others ask for favors in a crafty disguise: Community Service. Youth leagues have business names on their uniforms that are bigger than the player’s names, Legal Aid Societies get volunteer attorneys from the […]
How to Hire Gig Workers: Advice from Mom
“Mom, I’m in big trouble.” The young man fidgets nervously in his chair. “What’s wrong, Johnny?” As she stirs a pot on a stove, the woman glances over her shoulder at the man. “My company has a few projects that we desperately need to accomplish.” “So just hire someone.” “We don’t want to take on […]
Neuroscience and Branding: Peering into the Brains of Your Customers
Have you ever wanted to look inside consumers’ brains to find out what motivates them to buy one brand over another? Neuroscience can help you do that! A mind-boggling 95 percent of purchase decision making happens in the subconscious mind, according to Harvard Business School. Neuroscience can help marketers tap into the consumer’s subconscious mind […]
Industry Events That All Content Strategists Should Pay Attention To
Content strategists are constantly on the hunt for the best, emerging, and longstanding industry conferences that they can attend to glean helpful tidbits from established experts and thought leaders. As a pack, we are typically prone to planning ahead of time. However, some of us (myself included) are habitual procrastinators who often forget about the second half […]
Time to Evolve: How to get unstuck from your old marketing strategies
There’s a certain comfort in the familiar. Unfortunately, familiar isn’t always a good thing, especially when it comes to your marketing strategy. Despite your best intentions, it can land you in a great, big marketing rut. Maybe that’s where you find yourself today. Maybe that’s why you’re here, looking for answers. It’s time to evolve! […]
Thursday Trends 7/4/19
From strategizing to publicizing, this edition of Thursday Trends will help you get the resources you need for effective content marketing. Then, you can find out whether your content sucks or if you’re scaring away writers. Finally, implement data-driven improvements to create a content marketing strategy that actually works. How to Get Your Content Strategy (and Expenses) Approved […]