Benefits of Using Humor in Content Marketing
Q: Why did the marketer get fired as a tap dancer? A: She wanted to get paid per click. Does comedy belong in content marketing? Well, that joke probably doesn’t belong in any content marketing strategy, but humor can boost your content marketing efforts and raise brand recognition. Infusing your marketing with some lighthearted comedy […]
How To Use Humor In Content Marketing
Humor is a powerful content marketing tactic. It can connect with your target audience, and influence choices and decisions in magical ways. Creating a positive emotional connection is goal for us content marketers. But let’s face it. There is a big risk when you use humor in your marketing strategy. Comedy can backfire if not […]
Beyond the Boring Facts: Persuasion and Humor in Complex Subject Matter
If we’ve had one monster after another interfere with a hero’s goal to get home–and one of the dragons spits out funfetti frosting instead of fire–we call that break in tension comic relief. That funfetti frosting comes as a relief and surprise after the relentless drama. Comic relief balances out a story because it’s out-of-context […]
The Psychology of Getting Consumers to LOL
Let’s face it, the Internet is a vast wasteland of garbage. While it has changed our lives in many positive ways, it has also created a level playing field and allowed those without something valuable to say to compete evenly with those who do. As a result, it’s becoming increasingly difficult to reach your target […]
To Go Formal Or Keep It Casual: Choosing the Right Tone for Material
Sometimes your client is very explicit about the tone of writing that they would like to see used for a particular piece of writing. But equally as often, they are not. Whether it is one of those orders for freelance writing that is light on instructions or one that seems to be giving contradictory directions (“keep it […]
Jimmy Buffett Says Challenge The Common Opinion and Blog Your Heart
Let’s be honest, most of us have written blog content for quite a while. It’s a great way to hone our writing abilities while also building a following that may help vault us to the next level in our careers. So how do we create quality blog writing without getting lost in the sea of […]
What We Can Learn From Groupon About Quality Writers
How many times have you looked at a website and were underwhelmed by the copy? Straightforward, unemotional copy may be the backbone of copywriting, but it often doesn’t leave a lasting impression. There are plenty of websites that offer discounted deals online, and most of them concentrate on communicating clearly and without offending anyone who […]
WriterAccess Weekly Round-up: Personal Stories About Snorkeling
Welcome back from the weekend! Sheesh, just when I thought the excitement here in Boston was dying down post-Bruins euphoria, another major event occurs to throw me off kilter again. Whitey Bulger was found after a called-in tip, and he surrendered to police in California after 16 years on the run. This is stuff movies […]
5 Tips for Better Humor Writing
One of life’s simplest pleasures is laughter and the ability to create laughter through your own writing is an accomplishment. But writing humor effectively isn’t easy. It takes time, effort and skill. Don’t fret though. There’s tons of information out there to help you develop techniques you can use to get even the sourest of […]