How to Hire Gig Workers: Advice from Mom

marketing advice

“Mom, I’m in big trouble.” The young man fidgets nervously in his chair. “What’s wrong, Johnny?” As she stirs a pot on a stove, the woman glances over her shoulder at the man. “My company has a few projects that we desperately need to accomplish.” “So just hire someone.” “We don’t want to take on […]

The Core Elements at the Heart of Every Valentine’s Day Marketing Strategy

The Core Elements at the Heart of Every Valentine's Day Marketing Strategy

Holiday-themed promotions are always big opportunities, regardless of the industry that you’re in or the holiday you happen to be talking about. According to one study, consumers in the United States spent about $18.9 billion on Valentine’s Day in 2015 – a trend that shows no signs of slowing down. The average person spends about […]

Clarity First

In writing, nothing comes before clarity. Put simply: It doesn’t matter what you have to say if you don’t know how to effectively communicate it. Here’s how you can get your ideas across more clearly: Write Like You Speak… Only Better The best way to create clear, readable content is to simply write as you […]

Quick Tips for Interesting Content Concepts

When putting together your content schedule, finding interesting topics can be challenging. Even if your industry is complex, getting to the promised land of engaging content can be achieved. How? It’s all about tweaking your concepts. Having the tools to assist when developing your content is key. Here are a few suggestions: Diversify your writers […]

Using SEO in a Clickbait World

When used correctly, search engine optimization is a powerful tool. It can send your company’s page to the top of the search rankings, potentially drawing a massive amount of visitors to your site. The problem with SEO, though, is that it’s constantly changing. Even if you hire writers that know SEO well, you still might […]

Writer Rant: I’m No Clown, But I Sure Do Juggle…A Lot of Writing

Welcome to Writer Rants–where every Friday a writer just lets loose on whatever the heck is bugging them this week. Enjoy. A couple of days ago I wrote 7,211 words for money. Yes, it took me from 6 am to 2 am, for a 20 hour day. No, I didn’t staple myself to a chair. In […]

Ye Olde Tyme Quality Content Shop: Understanding Google’s Latest Algorithm

Conveniently Located at the Intersection of Relevance Road and Added Value Avenue Similar to the unwelcome surprise of discovering that your local candy store has replaced your old time favorite confection with a sour ball, many businesses have discovered that Google recently replaced some search engine algorithms without fanfare, and the results for some websites have been […]

Content, Kings, and Why the User Rules the Roost

One thing that’s been clear since Google started tweaking its algorithm to cut down on spam and to promote pages that people actually want to look at it is that “content is king.” If your small or medium business’ website doesn’t have good, useful content, it might as well not exist. But, these days, optimization […]

Writer Rant: A Guided Tour of a Freelance Writer’s Home Office

Welcome to Writer Rants–where every Friday a writer just lets loose on whatever the heck is bugging them this week. Enjoy. Freelance writing is one of those occupations that sounds a lot more glamorous than it actually is. When clients hire writers, they probably assume that those writers do their work on a souped-up MacBook in […]

Marketing Tips for the Most Effective Blog Posts

Blog posts have to juggle a lot of responsibilities: They need to engage your readers, provide calls to action, encourage reasonable discussion, represent your company appropriately and, of course, increase the strength of your brand. It’s a lot to handle for any post, but it can be done: Here are the top tips for giving […]

Tangible Assets: Mixing the Message in Social Media Marketing

Small and medium-sized businesses who struggle with social media marketing may benefit from adjusting the angle of their social media marketing campaigns. The trick is to break apart your campaign into as many segments as are necessary to address the marketing topic with each of the social media platforms that you use. In marketing terms, […]