So… What Does a Copywriter Do Exactly?
What is a copywriter, and what makes a copywriter different from other types of writers? Get the definitive guide. Bill Gates once said that content is king, and he was right. Content is what drives marketing in the digital world. There are many terms used to describe writers in the modern marketing world. Strategists, specialists, […]
Massachusetts Freelancers Can Now Get Paid Family and Medical Leave: Will Other States Follow Suit?
Lately, freelancers have been finding themselves in the crosshairs of legislation that can simultaneously help one group and hurt another such as AB5 in California. The bill has been heralded as a victory by labor groups since the forced reclassification by companies like Uber and Postmates would grant more protections to drivers and other app-based workers who are […]
The Comma Has Been Around for More than 500 Years – Are You Using It Right?
Commas have been around since the 15th Century, yet a lot of people don’t know how to use them. Do you? Birth of the Comma When Aldus Manutius was printing books in the 1490s, writers used the slash mark / to indicate a pause in speech. Back then, the slash mark designated a short pause […]
“Gig”-a-licious – The Delight of Short-term Professionals
The gig economy is fascinating from many points. It is almost endless and certainly primed to whet the appetites of everyone involved. A recipe, if you will, for success. The Ingredients include the players, the tools, the results – all measured in SERPS, analytics, sales, dwell times, and bounce rates. It is akin to a […]
Nature Versus Nurture: What is Most Valuable in a Writer
Deciding to hire a freelance writer is only the first step in the exciting process of beginning a writer/client relationship. Ensuring a positive outcome when it comes to selecting the right writer for your specific project will greatly depend on properly pairing a writer’s skillset and background with the desired outcome you wish to achieve. […]
Stop the Insanity! Taking Your Writing Business to the Next Level
They say that insanity is doing the same thing over and over but expecting different results. Are you doing the same things over and over with your writing business and wondering why you aren’t getting more clients or getting better paying jobs? Maybe it’s time to reevaluate your approach and change some of your crazy […]
The Problem With Selling Yourself Short
As a freelance writer, I’ve often found myself between a rock and a hard place. You probably have, too. It’s that uncomfortable place where you want to accept a job because you’re short on money, but you also have your pride. It’s a common issue with freelancers, to hold yourself in lesser regard and think […]
How to Know You’re Ready for Full-Time Freelancing
The gig economy is a great way to beef up your savings or plan ahead, while you still have the comfort of a regular paycheck. But keeping your gig work as a side hustle also forces you to compromise. If your freelancing career represents your future, you’ve got to be able to grab it without […]
Are You Ready to be a Freelancer Who Sets Your Own Rates?
Ready to create your worth? Business owners know the value of their employees, or they should know the value of those who work for them. If you sign onto a project as an employee, you’re subject to whatever hourly rate they’re willing to pay, plus any health insurance benefits, if that. But what about freelancing? Can you […]
How the Gig Economy Bridges Generations
It’s not uncommon for people to immediately correlate the gig economy with Millennials; after all, that’s the first generation of working age that doesn’t know what the world was like without smartphones, constant connectivity, and completely mobile workspaces (well, the younger part of this generation, at least). With 71 million Millennials in the United States […]
How the Gig Economy is Turning Side Hustles into Careers
Freelance work used to be limited to the super-dedicated or super-connected. Even pure talent, alone, wasn’t enough to land gigs. Of course, many small tasks were often handled by the business owner due to not being able to affordably access talent for single-use reasons. Fortunately, the internet makes it super simple to connect people interested […]
Surviving a Writer’s Existence: A How-to Guide for Leading a Seemingly Normal Life
I’m not weird – I’m a writer. Sure, I sit in one spot for hours on end, drinking cold coffee. Yep, my office is wallpapered in sticky notes bearing story ideas. Yeah, people ask my husband if I’m okay because they never see me. Right – I have the complexion of a mealworm because I […]