5 Best Practices for Creating Interactive Content
Increasingly, agencies and freelance writers for hire are adding interactive content to their portfolios. While interactive content generally provides a more flexible, dynamic framework for audience engagement, it can also be tricky to get right. For starters, interactive content follows a different narrative framework. While content for print follows a pretty standard format – craft a narrative […]
Easy Content Optimization Strategies for Freelance Writers for Hire
If your business is like most industries today, you want to optimize the content on your website to improve search engine rankings, conversion rates and your bottom line. In a survey of more than 5,000 marketers operating in business-to-business (B2B) and business-to-consumer (B2C) operations, Content Marketing Institute found that 58 percent of B2Bs and 61 […]
Dealing with Time Extensions
All freelance writers for hire understand the importance of staying true to their word and submitting their assignments on time. After all, if they weren’t reliable, they wouldn’t be employed for long. To be sure, no freelance writer ever wants to miss a deadline. Unfortunately, there’s this pesky thing called real life that often gets […]
Locking On and Linking In: LinkedIn’s Increasing Content Marketing Relevance
Are you keeping up with LinkedIn? In the past few years, LinkedIn has moved from being an optional secondary network to one of the most essential social media platforms. This is especially true for business-to-business content marketers and avid social climbers. Targeting an Already Receptive Audience LinkedIn’s primary value lies within its already receptive core audience. […]
1988 Writers Guild Strike and the Current Position of Freelance Writers for Hire
Unappreciated and underpaid? Many fellow employees can relate. In fact, March 7, 1988 the Writers Guild of America (WGA) called a strike against the Alliance of Motion Picture and Television Producers (AMPTP). This dramatic halt in performance was due mainly to producers demanding writers accept a sliding scale on residuals (amount paid to the writer […]
Tax Tips: 4 Ways You can Deduct Your Writing Business
Are you working for a content marketing firm, content mill, independent businesses or a freelancer’s platform? Whether you’re writing from a separate office, a coffee shop or the spare bedroom in your home, your writing business is still just that: a business, with all the responsibilities it entails. With tax season upon us, here are […]
A Bit of Spring Cleaning: A Home Space Fit for a Professional Writer
I am a creative, stay-at-home, DIY clutterbug and my ever-growing project piles are slowly taking over my desk space. I think most professional writers probably struggle with this. My New Years resolution is to purge—to remove unnecessary items and started projects I’ve yet to finish. Letting Go Things that are broken or ruined are a […]
Freelance Writers for Hire: How to Go Green in Your Home Office This Year
Greener pastures lie ahead for many freelance writers for hire. No, I’m not talking about the possibility of financial success for 2014, although this is equally as attractive. Going green for many freelance writers means becoming more eco-friendly through sustainable and environmentally safe actions. For a home office, going green might refer to the change […]
Tips for the Freelance Marketing Writer to Market Her Own Writing
As a freelance writer, one of the most important investments you can make is in yourself. Every day, freelance marketing writers promote businesses and give them engaging content for their audiences, but what are you doing to market yourself? The Freelance Marketing Writer Is a Brand Gone are the days when writing was just a […]
Staying on Track by Taking a Break: A Professional Content Writer’s Notes
As professional content writers, it’s easy to stay so focused on our work that hours go by with us sitting in one place. Like most desk job workers, we have a tendency to sit still for hours on end. But sitting in one place is one of the worst things for your health. No hour […]
Nighttime Coffee: The Odd Life an Email Copywriter
Perhaps you became an email copywriter because the thoughts of long, warm days working in pajamas, setting your own schedule, and controlling your take-home pay lured you in like a sweet siren’s song. Sucker. A Day in the Life of an Email Copywriter In actuality, a day in the life of a copywriter involves: Writing: […]
Freelance Writing Trends in 2014: Looking to the Future
The past year has represented a significant paradigm shift for the average freelance writer. Search engine optimization techniques have significantly changed, content marketing is the new black, self-publishing is on the rise and freelancing in general has become more popular than ever before. The new year will undoubtedly bring many opportunities and challenges for everyone […]