Cheap Article Writing Services: Why Your Content Isn’t Singing the Right Birdsong
This weekend, my 10-year-old and I explored a wetland nature reserve. To reach the wetlands we walked along a boardwalk that was at least one mile long. For real, and yes, I knew this in advance but obviously didn’t tell him the length. As any parent can guess, the complaints started at the first bend […]
10 Reasons to Not Hire a Professional Writer for Your Content
Everyone can write, right? Everyone has a good grasp of grammar, can pop out a cleverly-turned phrase and put into words the subtle seduction which is the bread and butter of copywriting services. Yeah, right! Here are some reasons why you haven’t hired a content writer: Your cousin Jim Bob writes pretty decently. He may […]
How to Handle Large Word Count Assignments
When you write for a content marketing service, you become a whiz at 300 to 500 word blog posts. But, it’s easy to get too comfortable with that form and get intimidated by higher word counts. This can lead you to pass by challenging and lucrative projects such as ebooks and white papers and leave […]
Four Things That Text Speak Does to Your Reputation
Text speak is tempting to use online—it’s quick, it’s easily understood by most people and it’s kind of fun to use. But if you’re marketing your copywriting services, using these shortened phrases and silly abbreviations is one of the worst things you can do. There are four ways that you can damage your reputation as […]
Diplomacy 101: How to Talk to Clients When They’re Fuming…or You Are
If you’re a freelance writer offering copywriting services, it’s bound to happen sooner or later: you will lock horns with a client. It always starts simply enough. You’re happy with your draft; it was a well-crafted piece that followed the client’s guidelines to a tee. You may even have spent a little extra time with […]
Self-Publishing for Children’s eBooks
Children’s authors are finding themselves with new and exciting possibilities in the growing eBook industry. Children’s books lend themselves particularly well to the eBook format because of their interactive nature and fun possibilities, and they can be a great way for a freelance writer to break out of a rut and move away from standard […]
The Cupcake Approach
Copywriting and…cupcakes? What do these two concepts have to do with one another? Actually, they are more closely associated than you may think. Unless you have been living under a rock (or you dislike sweets—and I do not understand, but I promise not to judge) the past few years, you have probably noticed that cupcakes […]
How to Optimize Your Copy with Split Testing
As writers, sometimes we are guilty of thinking our copy is amazing because, well, we like it. In truth, copy exists for one reason: to move readers to action. Writing that doesn’t do that might be thoughtful and well-wrought, but it certainly isn’t amazing. In fact, it’s not doing its job. No one has room […]
4 Surprising Things You Can’t Write in Advertising Copy
If you are a US-based writer providing copywriting services, you probably aren’t spending a lot of time thinking about how Freedom of Speech applies to what you write. You should. In most contexts, we enjoy the Constitutionally-guaranteed right to say whatever we feel is necessary to express ourselves. But there are limits. Everyone knows that […]
The Language of Copy Writing
How you write matters as much as what you write in providing copywriting services to clients. When clients hire a writer, they expect to see content that mirrors their own voice. A successful copy writer understands this reality and learns to master the language of copy writing. Knowing how you should present content makes you […]
Domo Arigato, SEO Roboto
Earth, Wind & Fire – Paper, Scissors, Rock In the beginning, few words, there were. Cavemen demanded to find things quickly. Much has changed? Expectation plus time equals dissatisfaction. Search results must be quick and accurate. That’s why search algorithm, spider robots expect web page content to specifically supply simplicity on demand with limited words […]
Copywriting Markets: B2C, B2B, and the Difference It Makes
Good copywriting services can do magical things. In the time it takes a reader to scan a page of text, well-crafted copy can turn a prospect into a qualified lead—or convert a qualified lead into a lifelong customer. More importantly, it can bury those guys in you client’s Accounting Department—the ones who said your new […]