Time to Evolve (Beyond Your Website): Build Your Online Authority
Let’s say you suddenly experienced a minor physical discomfort. You would probably want to know how to relieve this uncomfortable feeling, how long it might last, and even if you should contact a doctor. Like many people these days, you could begin looking for answers by searching online. Your query will probably uncover a variety […]
Understanding The Difference Between Content and Content Marketing
Though content and content marketing sound similar and are even used interchangeably by many, they are not exactly the same thing, though they do somewhat overlap. To put it more succinctly, the difference between content and content marketing lies in its purpose. The question that needs to be answered is: What is the motivation for […]
Why Do You Need to Open Your Links Into New Windows?
By now, you’re probably aware of the importance of links when it comes to serving up high-quality content that the search engines appreciate enough to put you on page one of the SERPs. While you might not know exactly how they impact your ranking (because, let’s face it, even Google’s explanations of its algorithms is vague enough […]
How Many Is “A Lot?”
A lot of us are still stuck in this early web 2.0 mentality of trying to reach everyone. Fifteen years ago we all had our minds blown by the fact that you could make a video in your living room, throw it up onto the internet, and get millions of views. Why not try and compete for […]
What the Em Dash is Going On?!
Sometimes when you are writing, you feel the urge to—stop—like that. It’s called an em dash and the truth is, you really don’t know why. An em dash is, what exactly? The answer to that question is here, right along with how to properly use this grammatical tool in your writer’s proverbial pencil box. An […]
Making Content Marketing Work as a Startup
There are many elements to consider within the scope of content marketing. Today we will look at the blog aspect. As a startup, you are facing many challenges when it comes to marketing in general as well as promoting your blog and making it work for you. Thankfully, by following the tips listed below, you […]
Using eBooks to Generate and Nurture Leads for All Your Marketing Campaigns
With a great website and blog, you can connect with your customers on a personal level and promote loyalty to your brand. But, you can’t stop there. You must go above and beyond in supporting your customers through every stage of the buyer’s journey to earn their loyalty. Otherwise, your competitors may step in and […]
A Process Of Elimination
Evolution is not a spontaneous instance of gaining your superpowers, of suddenly growing into a creature with no natural enemies. It’s survival of the fittest, it’s all the weaker species dying off until only the strong are left… It’s not so nice when we put it that way, but that’s how it works, in nature […]
Welcome to the Rhyme Zone
This blog post is about the most amazing site, Rhyme Zone, which means, of course, this blog post must also rhyme clean. Like steady Testudines be like Tiny Tim ready to drink up all the water and eat up all the poetic soap. Get ready to spit rhyming syllables from your spiracle. With the word […]
Distribution Dilemmas? 10 Ways to Effectively Move Your Content
Creating consistently great content takes loads of wiping-the-sweat-from-your-brow, brewing-another-pot-of-coffee work. It’s no surprise that it can be monumentally frustrating when your publishing doesn’t generate the results you had hoped for. When content falls short of expectations with lack-luster results, marketers often point the finger of blame at the content itself, wondering whether it was funny, interesting, or fresh […]
Lessons Learned: Applying Big Business Content Strategy to Your Small Business
If you have a small business, chances are you are constantly on the look out to up your marketing game. And face it, marketing, building your brand, and developing your brand culture are time consuming. Juggling them while running your business can be exhausting – and overwhelming. Just researching effective marketing strategies can drain your […]
Don’t Be a Serial Tweaker
Sometimes you stumble across something that makes you scratch your scalp until it bleeds. Serial tweaker. It just sounds awful but this could be you. Do you overedit your own content, leaving your clients muttering, “Hurry the heck up already,” or send it on quick edits and swift revisions done and done? If you are […]